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VP, Growth Marketing

2 months, 1 week ago
United Kingdom
Full-time
Executive
Head of Marketing
Marketing and Growth
Email Marketing Salesforce SEO
Apply Now
Cision

Cision

Cision is a global provider of PR software and marketing solutions, empowering communication pros to engage audiences effectively.

Professional Services
5K-10K
Founded 1892
$83M raised
View All Jobs 20

Description

  • Own and evolve the global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
  • Translate company revenue goals into demand plans, forecasts, operating metrics, and execution roadmaps.
  • Design and operationalize a unified funnel strategy for sales-led motions with Sales and Revenue Operations.
  • Lead end-to-end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy, conversion rate optimization, ABM, integrated campaigns, email, and programmatic marketing.
  • Identify, test, and scale the most effective demand channels, campaign types, and programs to generate qualified mid-market and enterprise pipeline.
  • Own enterprise marketing-to-sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
  • Partner with Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
  • Work with Product Marketing and Brand to ensure demand programs are persona-driven, differentiated, and aligned to ICPs and priority use cases.
  • Collaborate with Field Marketing on high-touch enterprise and executive programs, including ABM initiatives, roundtables, dinners, roadshows, and industry events.
  • Define measurement frameworks, attribution models, and performance definitions with Revenue Operations; inspect performance and optimize spend based on results.
  • Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.
  • Establish operating rhythms that create accountability, speed, and continuous improvement.

Requirements

  • 15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
  • 7+ years in senior leadership roles with a proven ability to build and scale high-performing marketing teams.
  • Demonstrated ownership of pipeline and revenue outcomes, not just lead volume, in complex global go-to-market environments.
  • Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology such as Salesforce, Eloqua, or comparable platforms.
  • Strong credibility with Sales and executive leadership, with a track record of building high-trust cross-functional partnerships.
  • Excellent executive communication and storytelling skills.
  • Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments, preferred.
  • Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI, preferred.
  • Proven experience leading organizational change, operational modernization, or large-scale transformation initiatives, preferred.
  • Experience operating in multinational organizations and supporting growth across mature and emerging markets, preferred.
  • Ability to think strategically, align marketing initiatives with business objectives, and anticipate market shifts, preferred.
  • Experience experimenting, iterating, and adapting quickly to changing market conditions, customer behaviors, and competitive landscapes, preferred.

Benefits

  • Base salary range of £145,000.00 - £165,000.00 plus bonus.
  • Opportunity to work at a global leader in consumer and media intelligence, engagement, and communication solutions.
  • Inclusive workplace committed to diversity, equity, and inclusion.
  • Reasonable accommodations provided for qualified individuals with disabilities during the application and interview process.
  • Equal opportunity employment consideration regardless of protected status.
  • Access to a global team and cross-functional leadership environment.

Interested in this position?

Apply directly on the company website

Apply Now

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