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Relationship Lead

1 month, 2 weeks ago
India
Full-time
Senior
Account Manager
Sales and Business Development
Content Marketing Embedded Systems Game Development GitHub Godot Influencer Marketing IoT Keyword Research Unity Unreal Engine
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 10

Description

  • Drive book visibility across Amazon, Packt.com, and third-party channels through structured outreach and campaign execution.
  • Develop and execute influencer-focused campaigns across LinkedIn, YouTube, Discord, Reddit, GitHub, and industry forums.
  • Secure endorsements, testimonials, guest posts, and co-created content from domain experts.
  • Design title-specific promotion plans, including reviewer outreach, community activations, contributor-driven campaigns, and targeted list-building initiatives.
  • Partner with Growth to support metadata optimization, keyword alignment, and audience-specific messaging.
  • Track campaign performance, including review velocity, sentiment trends, and community engagement.
  • Build strategic partnerships with game studios, embedded engineering teams, training providers, vendor partners, and conference organizers.
  • Identify and secure bulk purchase opportunities from studios, universities, bootcamps, and technical training partners.
  • Engage developer communities through webinars, AMAs, expert panels, technical workshops, and conference collaborations.
  • Gather community insights to inform publishing priorities and future titles.

Requirements

  • Experience working in game development ecosystems such as Unity, Unreal, Godot, or Blender is a strong plus.
  • Experience with graphics pipelines, rendering, or shaders is a strong plus.
  • Experience with embedded systems, firmware, RTOS, IoT, or Edge AI is a strong plus.
  • Experience in developer relations or community roles in technical domains is a strong plus.
  • Ability to build and nurture long-term relationships with subject matter experts and technical communities.
  • Strong campaign ownership and execution skills across multiple channels.
  • Commercial awareness to support measurable business outcomes.
  • Ability to coordinate internally with sales and marketing teams.
  • Familiarity with platforms such as Amazon, Packt.com, LinkedIn, YouTube, Discord, Reddit, GitHub, and Stack Overflow.
  • This is not a sales role; it is a growth-driven DevRel and ecosystem-building role.

Benefits

  • Gross salary of 40K-70K fixed per month, depending on relevant experience and skills.
  • Bonus scheme.
  • 5-day working week.
  • 25 days of annual holiday plus bank holidays.
  • Flexible hours, including choice of when, where, and how you work within India.
  • Remote-first working environment.
  • Opportunities for personal growth and career progression.
  • Access to flexible benefits and initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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