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Account-Based Marketing Manager

1 hour, 36 minutes ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
AWS Azure CRM Digital Marketing Email Marketing GCP HubSpot MongoDB Salesforce
Apply Now
MongoDB

MongoDB

MongoDB provides a developer data platform that simplifies data management and accelerates application development, enabling businesses to leverage modern database technology for innovative solutions across various industries.

Internet Software & Services
1K-5K
Founded 2007
View All Jobs 97

Description

  • Develop and own the ABM strategy for prioritized accounts aligned to regional and global go-to-market goals.
  • Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance.
  • Partner with Sales leadership and account teams to translate account plans, initiatives, and decision makers into ABM plans.
  • Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments.
  • Plan and execute integrated ABM programs across email, digital, direct mail, events, executive briefings, field experiences, and partner channels.
  • Create or adapt messaging and content by persona and industry, using global assets and developing custom assets where needed.
  • Coordinate multi-touch plays and program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and Sales handoff.
  • Act as a strategic partner to Sales by joining account reviews and QBRs to align on goals, coverage, and gaps.
  • Define, track, and report on ABM performance metrics including engagement, opportunity creation, deal acceleration, pipeline influence, and revenue.
  • Use data and experimentation to test, learn, and optimize ABM tactics, audiences, and messaging.
  • Leverage CRM, marketing automation, intent, personalization, and sales engagement tools to orchestrate and scale programs.
  • Maintain clean account lists, segments, and tags in CRM and marketing tools to support accurate targeting and measurement.

Requirements

  • 5-7+ years of experience in B2B marketing, account-based marketing, field/regional marketing, demand generation, or a related role.
  • Experience in SaaS or technology is preferred.
  • Hands-on experience building and executing ABM programs in partnership with Sales or Customer Success.
  • Strong project management and organization skills with the ability to manage multiple programs, stakeholders, and deadlines in a fast-paced environment.
  • Comfort working with CRM and marketing tools such as Salesforce, Marketo, Eloqua, HubSpot, ABM/intent platforms, and sales engagement tools.
  • Ability to pull basic performance reports and analyze account-level data.
  • Excellent written and verbal communication skills with the ability to synthesize complex information for Sales, executives, and cross-functional partners.
  • A data-guided mindset and curiosity to understand what is driving results and where to iterate.
  • Direct experience running account-based plays for strategic, enterprise, or key growth accounts spanning multiple personas is preferred.
  • Familiarity with developer and technical audiences, including developers, architects, and IT decision makers, is preferred.
  • Experience collaborating with Sales Development or BDR teams on outbound and follow-up motions tied to ABM campaigns is preferred.
  • Background working with industry- or vertical-focused programs such as financial services, retail, healthcare, or public sector is preferred.

Benefits

  • Base salary range of $70,000 to $138,000 USD for U.S.-based candidates.
  • Equity as part of the total compensation package.
  • Participation in the employee stock purchase program.
  • Flexible paid time off.
  • 20 weeks of fully paid gender-neutral parental leave.
  • Fertility and adoption assistance.
  • 401(k) plan.
  • Mental health counseling and transgender-inclusive health insurance coverage.

Interested in this position?

Apply directly on the company website

Apply Now

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