Vertical Marketing Manager

1 hour, 12 minutes ago
Full-time
Senior
Marketing and Growth
Podium

Podium

Podium offers a comprehensive platform for local businesses to enhance customer experiences, manage reviews, and streamline interactions with growth, communication, and payment tools. Simplifying business interactions for businesses and consumers alike.

Internet Software & Services
1K-5K
Founded 2013
$419M raised

Description

  • Build and own a cost-effective marketing strategy for the assigned vertical to hit or exceed bookings targets.
  • Develop and execute a roadmap across partner marketing, influencers, trade publications, forums, and other relevant channels.
  • Create and distribute vertical content and webinars on topics that attract prospects and generate demand.
  • Develop highly effective marketing campaigns with partners to convert prospects into paying customers.
  • Build a pipeline of influencers and evangelists through the partner network.
  • Identify customer pain points, business needs, and the best channels and messaging to reach the target audience.
  • Share customer and market insights across the marketing organization and broader company.
  • Collaborate with Sales, Product, Support, and other leaders to align vertical efforts and campaigns.
  • Create vertical-specific collateral, trade show playbooks, UGC-style videos, and other campaign materials.

Requirements

  • 6-10 years of experience in demand generation, lead generation, or similar marketing roles, preferably in a B2B SaaS environment.
  • Strong understanding of digital marketing channels, content strategy, and campaign execution.
  • Proficiency in Excel and familiarity with Tableau and SQL for data analysis and insights.
  • Exceptional bias to action and the ability to execute with minimal hand-holding.
  • Customer-centric mindset with the ability to empathize with customers and prioritize their needs.
  • Collaborative mindset with the ability to work across different teams and adapt to various situations.
  • Interest in owning multiple marketing channels and creating conversion-oriented content.
  • Experience building strategies that drive significant bookings impact.
  • Ability to solve ambiguous problems using data-informed decision making.
  • Strong critical thinking skills and a track record of building strategies that drive growth.

Benefits

  • Opportunity to join a leader in AI agents.
  • Career-defining growth opportunities.
  • Work with world-class talent.
  • Chance to make a real impact on local businesses.

Interested in this position?

Apply directly on the company website

Apply Now

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