Senior Vertical Marketing Manager

1 hour, 5 minutes ago
Full-time
Lead
Sales and Business Development
Podium

Podium

Podium offers a comprehensive platform for local businesses to enhance customer experiences, manage reviews, and streamline interactions with growth, communication, and payment tools. Simplifying business interactions for businesses and consumers alike.

Internet Software & Services
1K-5K
Founded 2013
$419M raised

Description

  • Build and own a comprehensive, cost-effective marketing strategy for the assigned vertical to meet or exceed bookings targets.
  • Develop a roadmap and execute vertical campaigns across partnerships, influencers, trade publications, communities, webinars, and other relevant channels.
  • Continuously analyze campaign performance and iterate on strategy to maximize new customer growth.
  • Develop partner marketing campaigns to convert prospects into paying customers and build a pipeline of influencer evangelists.
  • Identify customer pain points, business needs, and channel preferences to shape vertical messaging and go-to-market approach.
  • Share customer and market insights across the marketing team and broader organization.
  • Collaborate with Sales, Product, Support, and other leaders to align vertical initiatives and drive cross-functional execution.
  • Create vertical-specific collateral, trade show playbooks, UGC-style videos, and other campaign materials with creative support.

Requirements

  • 8-12 years of experience in demand generation, lead generation, or similar marketing roles, preferably in a B2B SaaS environment.
  • Strong understanding of digital marketing channels, content strategy, and campaign execution.
  • Proven ability to build and execute marketing strategies that drive meaningful bookings impact with minimal guidance.
  • Proficiency in Excel and familiarity with Tableau and SQL for data analysis and insights.
  • Customer-centric mindset with the ability to empathize with customers and prioritize their needs.
  • Collaborative mindset with the ability to work across teams and adapt to different situations.
  • Interest in owning multiple marketing channels and creating conversion-oriented content.

Benefits

  • Opportunity to join a leader in AI agents.
  • Career-defining growth opportunities.
  • Work with world-class talent.
  • Make a real impact on local businesses.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Manager, Partner Programs

Buyers Edge Platform 251-1K IT Services

Dinova, part of Buyers Edge Platform, is hiring a Manager of Card-Linked Restaurant Marketing Programs to oversee card-linked offer campaigns for restaurant partners and drive program success across partnerships, operations, and internal enablement.

5 minutes ago

Lead, Startup & Ventures Marketing

MongoDB 1K-5K Internet Software & Services

MongoDB is hiring a Lead, Startup & Ventures Marketing to drive its Bay Area startup ecosystem strategy and build programs that increase awareness, adoption, and long-term affinity among venture-backed startups.

AWS Azure Digital Marketing GCP GraphQL MongoDB REST API Social Media Marketing
5 minutes ago

Marketing Manager

MongoDB 1K-5K Internet Software & Services

MongoDB is hiring an Account-Based Marketing (ABM) Manager to lead targeted programs that engage strategic accounts and help drive pipeline and revenue across sales and marketing teams.

AWS Azure CRM GCP HubSpot MongoDB Salesforce
20 minutes ago

Regional Marketing Manager - Urdu Speaker

JustMarkets 1-10 Capital Markets

A regional marketing leader will drive market growth for Pakistan at a fast-moving company by adapting global strategy to local conditions and coordinating a local team with Global HQ.

Asana Confluence Content Marketing Influencer Marketing JIRA Power BI Tableau
35 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers