RemoteLeaf Logo
Log in Sign up

Senior Vertical Marketing Manager

1 month, 4 weeks ago
United States
Full-time
Lead
Lead Generation Specialist
Sales and Business Development
Digital Marketing Influencer Marketing SQL Tableau
Apply Now
Podium

Podium

Podium offers a comprehensive platform for local businesses to enhance customer experiences, manage reviews, and streamline interactions with growth, communication, and payment tools. Simplifying business interactions for businesses and consumers alike.

Internet Software & Services
1K-5K
Founded 2013
$419M raised
View All Jobs 8

Description

  • Build and own a comprehensive, cost-effective marketing strategy for the assigned vertical to meet or exceed bookings targets.
  • Develop a roadmap and execute vertical campaigns across partnerships, influencers, trade publications, communities, webinars, and other relevant channels.
  • Continuously analyze campaign performance and iterate on strategy to maximize new customer growth.
  • Develop partner marketing campaigns to convert prospects into paying customers and build a pipeline of influencer evangelists.
  • Identify customer pain points, business needs, and channel preferences to shape vertical messaging and go-to-market approach.
  • Share customer and market insights across the marketing team and broader organization.
  • Collaborate with Sales, Product, Support, and other leaders to align vertical initiatives and drive cross-functional execution.
  • Create vertical-specific collateral, trade show playbooks, UGC-style videos, and other campaign materials with creative support.

Requirements

  • 8-12 years of experience in demand generation, lead generation, or similar marketing roles, preferably in a B2B SaaS environment.
  • Strong understanding of digital marketing channels, content strategy, and campaign execution.
  • Proven ability to build and execute marketing strategies that drive meaningful bookings impact with minimal guidance.
  • Proficiency in Excel and familiarity with Tableau and SQL for data analysis and insights.
  • Customer-centric mindset with the ability to empathize with customers and prioritize their needs.
  • Collaborative mindset with the ability to work across teams and adapt to different situations.
  • Interest in owning multiple marketing channels and creating conversion-oriented content.

Benefits

  • Opportunity to join a leader in AI agents.
  • Career-defining growth opportunities.
  • Work with world-class talent.
  • Make a real impact on local businesses.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Pavago

Inbound Marketing Manager

Pavago IT Services

Pavago is hiring a remote Inbound Marketing Manager to build a content-driven B2B lead generation engine focused on LinkedIn and organic inbound pipeline growth during U.S. business hours.

Pakistan Full-time Junior Content Marketing Manager Lead Generation Specialist
Copywriting
4 hours, 17 minutes ago
Recruitment & Search Agency - Headhunter in the Philippines

Lead Generation & Phone Specialist - REMOTE - #35158

Recruitment & Search Agency - Headhunter in the Philippines 11-50 Professional Services

An Australian-based digital marketing agency is seeking a Lead Generation Specialist to drive outbound prospecting, qualify opportunities, and support sales growth.

Philippines United States Australia United Kingdom Full-time Junior Business Development Lead Generation Specialist
CRM
4 hours, 17 minutes ago
Massive Rocket

CRM Team Lead

Massive Rocket 51-250 Media

Massive Rocket is hiring a CRM Team Lead to manage a high-performing CRM consulting team delivering Braze-powered campaigns and initiatives for clients across multiple channels.

Europe Contract Lead Email Marketing Manager Marketing Manager
CRM Digital Marketing Snowflake SQL
4 hours, 17 minutes ago
Terra

Marketing Operations Manager

Terra Professional Services

Terra is seeking a digital marketer to support its Digital Strategy team in planning, launching, and optimizing multichannel campaigns for B2B clients, with an emphasis on martech, data, and client collaboration.

United States Full-time Senior Marketing Manager
$95k-$105k
CRM Email Marketing HubSpot Salesforce Social Media Marketing Tableau
4 hours, 17 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers