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Senior Vertical Marketing Manager

2 weeks, 5 days ago
United States
Full-time
Lead
Lead Generation Specialist
Sales and Business Development
Digital Marketing Influencer Marketing SQL Tableau
Apply Now
Podium

Podium

Podium offers a comprehensive platform for local businesses to enhance customer experiences, manage reviews, and streamline interactions with growth, communication, and payment tools. Simplifying business interactions for businesses and consumers alike.

Internet Software & Services
1K-5K
Founded 2013
$419M raised
View All Jobs 12

Description

  • Build and own a comprehensive, cost-effective marketing strategy for the assigned vertical to meet or exceed bookings targets.
  • Develop a roadmap and execute vertical campaigns across partnerships, influencers, trade publications, communities, webinars, and other relevant channels.
  • Continuously analyze campaign performance and iterate on strategy to maximize new customer growth.
  • Develop partner marketing campaigns to convert prospects into paying customers and build a pipeline of influencer evangelists.
  • Identify customer pain points, business needs, and channel preferences to shape vertical messaging and go-to-market approach.
  • Share customer and market insights across the marketing team and broader organization.
  • Collaborate with Sales, Product, Support, and other leaders to align vertical initiatives and drive cross-functional execution.
  • Create vertical-specific collateral, trade show playbooks, UGC-style videos, and other campaign materials with creative support.

Requirements

  • 8-12 years of experience in demand generation, lead generation, or similar marketing roles, preferably in a B2B SaaS environment.
  • Strong understanding of digital marketing channels, content strategy, and campaign execution.
  • Proven ability to build and execute marketing strategies that drive meaningful bookings impact with minimal guidance.
  • Proficiency in Excel and familiarity with Tableau and SQL for data analysis and insights.
  • Customer-centric mindset with the ability to empathize with customers and prioritize their needs.
  • Collaborative mindset with the ability to work across teams and adapt to different situations.
  • Interest in owning multiple marketing channels and creating conversion-oriented content.

Benefits

  • Opportunity to join a leader in AI agents.
  • Career-defining growth opportunities.
  • Work with world-class talent.
  • Make a real impact on local businesses.

Interested in this position?

Apply directly on the company website

Apply Now

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