Hanna Andersson

Hanna Andersson

Hanna Andersson is a premium kids' clothing brand that has been providing comfortable and durable clothes since 1983. They offer a wide range of products for babies, kids, adults, and even pets, with a focus on letting kids be kids through quality craf...

Textiles, Apparel & Luxury Goods
251-1K
Founded 1983

Description

  • Execute Paid Social and Display campaigns, including builds, audience testing, and creative rotations.
  • Support affiliate program operations by monitoring spend, uploading promotions in Impact Radius, and communicating launches and promotions to partners.
  • Create and test audiences across target customer segments and emerging platforms.
  • Monitor daily campaign performance and adjust spend to maintain efficiency and scale growth.
  • Upload and quality-assure ads across Meta, Pinterest, TikTok, and Reddit.
  • Support creative briefing and align content with brand messaging and customer trends.
  • Analyze creative performance and develop testing roadmaps and growth marketing insights.
  • Coordinate landing-page traffic and experiences with the Site team based on campaign messaging.
  • Collaborate with organic social, influencer, ambassador, Creative, Brand Marketing, Site, and Merchandising teams.
  • Evaluate campaign performance using last-click, incrementality, and in-platform engagement data; share insights and action plans in weekly meetings.

Requirements

  • 1–4 years of experience managing digital marketing channels such as paid social or paid search.
  • Familiarity with marketing analytics tools including Power BI and Google Analytics.
  • Strong Excel skills and experience analyzing campaign and creative performance.
  • Understanding of paid social, paid search, and other digital marketing channels.
  • Ability to develop testing plans from hypothesis through measurement and iteration.
  • Strong problem-solving skills and attention to detail.
  • Experience leveraging AI to improve workload efficiency.
  • Ability to adapt and perform effectively in a high-growth, rapidly changing environment.
  • Curiosity and a data-driven approach to identifying optimization opportunities.

Interested in this position?

Apply directly on the company website

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