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Growth & Marketing Operations Manager

1 month, 1 week ago
Mexico, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Costa Rica, Cuba, Dominican Republic, Uruguay, Venezuela, Ecuador, Puerto Rico
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
CRM Digital Marketing Email Marketing Google Ads Keyword Research SEO
Apply Now
TurFresh

TurFresh

TurFresh offers turf cleaning services and artificial grass cleaning products with specialized enzymes to eliminate pet turf odor and rejuvenate synthetic turf.

Professional Services
11-50
Founded 2010
View All Jobs 37

Description

  • Track marketing performance across paid, organic, local search, email/SMS, referral, and other channels.
  • Analyze lead volume, quality, CPL, CAC, conversion, revenue, ROI, and attribution to identify performance issues and opportunities.
  • Provide recommendations, owners, action plans, and success criteria based on marketing data.
  • Identify and prioritize profitable growth opportunities, including budget allocation, keyword strategy, landing pages, lead reactivation, CRM follow-up, and testing initiatives.
  • Direct agencies, vendors, and internal specialists across paid search, SEO, local search, CRM, websites, tracking, and conversion optimization.
  • Manage marketing priorities, projects, calendars, dashboards, testing backlogs, deliverables, SOPs, and quality-control processes.
  • Align Marketing with Sales and Operations by evaluating lead routing, response time, follow-up, qualification, and downstream revenue outcomes.
  • Set expectations and hold agencies, vendors, and team members accountable for objectives, KPIs, deadlines, deliverables, and results.
  • Present recommendations to leadership and own the day-to-day marketing operating system.
  • Build a reliable reporting rhythm, document processes, coach specialists, and improve execution quality.

Requirements

  • Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation, or digital marketing.
  • Hands-on experience with several relevant areas, including Google Ads/PPC, SEO, local SEO, and Google Business Profiles.
  • Experience with GA4, Google Search Console, CRM and marketing automation platforms, lead routing, call tracking, attribution, and reporting.
  • Knowledge of conversion-rate optimization, landing pages, websites, and marketing performance analysis.
  • Experience managing agencies, vendors, internal specialists, or multi-market/local service marketing programs.
  • Ability to diagnose whether performance problems stem from strategy, execution, tracking, lead quality, routing, follow-up, or market conditions.
  • Analytical, commercially minded, highly organized, technically credible, and comfortable moving between strategy and execution.
  • Strong prioritization, accountability, communication, coaching, and stakeholder-management skills.
  • Comfortable reviewing detailed work, giving and receiving direct feedback, and owning measurable business outcomes.
  • Experience developing SOPs, training materials, quality-control processes, or testing roadmaps is valuable.

Interested in this position?

Apply directly on the company website

Apply Now

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