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Growth & Marketing Operations Manager

3 days, 20 hours ago
Mexico, Argentina, Brazil, Chile, El Salvador, Peru, Colombia, Costa Rica, Puerto Rico
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
CRM Email Marketing Google Ads Keyword Research SEO
Apply Now
TurFresh

TurFresh

TurFresh offers turf cleaning services and artificial grass cleaning products with specialized enzymes to eliminate pet turf odor and rejuvenate synthetic turf.

Professional Services
11-50
Founded 2010
View All Jobs 39

Description

  • Own marketing performance, qualified-lead growth, acquisition costs, conversion, revenue and ROI across markets and channels.
  • Track and analyze paid search, organic and local search, email/SMS, referral and other channel performance from lead through revenue.
  • Produce weekly KPI scorecards and communicate performance, insights and recommendations to executives.
  • Diagnose performance issues across strategy, execution, tracking, lead routing, agency delivery, sales follow-up and market conditions.
  • Identify and prioritize growth opportunities involving budgets, keywords, landing pages, local search, CRM, lead reactivation and testing.
  • Direct, evaluate and improve paid media, SEO, Google Business Profiles, websites, CRM workflows, attribution and conversion paths.
  • Manage agencies, vendors and internal specialists by setting objectives, KPIs, deliverables, deadlines and corrective actions.
  • Maintain marketing priorities, project ownership, dashboards, campaign calendars, testing backlogs, SOPs, training materials and quality-control processes.
  • Partner with Sales and Operations to improve lead qualification, routing, response times, follow-up and conversion to profitable customers.
  • Coach team members, strengthen internal capability and simplify, automate, delegate or eliminate low-value work.

Requirements

  • Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation or digital marketing.
  • Hands-on experience with Google Ads/PPC, SEO and local SEO, and Google Business Profiles.
  • Experience using GA4, Google Search Console, attribution reporting, lead routing and call-tracking tools.
  • Experience with CRM systems, marketing automation, conversion-rate optimization, landing pages and websites.
  • Experience managing agencies, vendors and cross-functional marketing specialists.
  • Ability to analyze lead, conversion, cost, revenue and ROI data and diagnose underlying performance issues.
  • Experience with executive KPI reporting, SOP development, team training or coaching.
  • Experience in multi-market or local service businesses is preferred.
  • Demonstrated ability to move between marketing strategy and detailed execution oversight.
  • Strong organization, prioritization, communication, accountability and receptiveness to direct feedback.

Interested in this position?

Apply directly on the company website

Apply Now

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