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Sr. Director, Pre-License

1 month ago
Anywhere
Full-time
Executive
Growth Marketing Manager
Marketing and Growth
Content Marketing SEM SEO
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 13

Description

  • Own pre-license revenue, contribution, costs, enrollment growth, completion, first-attempt pass rate, and CAC across channels and states.
  • Lead acquisition across SEO/GEO, content, paid search and social, CRO, lead-to-enrollment programs, referrals, and partnerships.
  • Own the student experience, including exam-preparation tools, at-risk intervention, AI tutoring, advisor capabilities, and instructor quality.
  • Design experiences that increase satisfaction, NPS, referrals, and repeat business.
  • Co-own the QE-to-CE handoff and transfer structured student data to the post-license business at licensure.
  • Standardize the acquisition-to-licensure operating model across brands using shared platforms and playbooks.
  • Deploy acquisition, outcome, and content AI throughout the pre-license workflow and track adoption.
  • Direct matrixed resources from Marketing, Product, Operations, and Shared Services against pre-license outcomes.
  • Maintain full compliance with state pre-license requirements and approvals.
  • Lead weekly funnel and outcome reviews, manage the quarterly plan, and escalate strategic conflicts or spend issues appropriately.

Requirements

  • 12–15+ years of experience in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.
  • Demonstrated ownership of both acquisition and conversion economics and a product or experience that drives completion and outcomes.
  • Fluency in SEO/GEO, content, SEM, paid social, CRO, marketing automation, CRM pipeline management, and partnership marketing.
  • Experience with LMS or learning-experience design, exam-prep tools, at-risk analytics, engagement optimization, and instructor-quality management.
  • Experience in PE-backed or other high-accountability environments.
  • Bachelor’s degree in Business, Marketing, Operations, or a related field.
  • MBA or advanced degree preferred.
  • Experience with regulated, accredited, or state-approved curricula and multi-state compliance preferred.
  • Knowledge of 50-state approval and filing processes for real-estate and appraiser qualifying education.
  • Experience deploying acquisition, outcome, and content AI, including AI-first team design and adoption measurement.

Interested in this position?

Apply directly on the company website

Apply Now

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