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Growth Marketing Manager

1 month, 2 weeks ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing Content Marketing E-commerce Facebook Ads Google Ads
Apply Now
Healthcare.com

Healthcare.com

HealthCare.com is a leading internet startup providing health insurance quotes and a search engine for healthcare consumers, helping users analyze and choose from a wide range of health insurance options.

Internet Software & Services
11-50
Founded 2006
$244M raised
View All Jobs 4

Description

  • Own paid search and paid social performance, budgets, targets, and agency accountability.
  • Manage acquisition spend and reallocate budgets toward high-performing channels.
  • Direct campaign, audience, keyword, creative, and landing-page strategy with agency partners.
  • Partner with Finance and Analytics to forecast spend, model unit economics, and meet CAC targets.
  • Own conversion, revenue, and call attribution across paid, organic, email, and phone channels.
  • Coordinate with Data and Engineering on tracking requirements, offline conversions, click IDs, and conversion values.
  • Develop SEO, organic social, content, affiliate, referral, and partner acquisition programs.
  • Source, negotiate, onboard, and manage affiliates, lead aggregators, and other acquisition partners.
  • Run structured channel tests, evaluate results, and recommend whether to scale, iterate, or stop.
  • Define acquisition KPIs and reporting connecting spend to enrollments and lifetime value.

Requirements

  • 5+ years of growth marketing experience across multiple acquisition channels, with depth in at least two.
  • Track record of developing an unproven channel into a productive acquisition source.
  • Experience managing acquisition budgets and meeting CPA, ROAS, or CAC targets in a high-volume DTC environment.
  • Strong analytical skills across attribution, funnel metrics, and spend modeling.
  • Experience directing agencies or contractors against performance goals.
  • Experience sourcing and negotiating affiliate, partnership, or business development relationships.
  • Working fluency with Google Ads, Microsoft Ads, Meta, and analytics tools such as GA4.
  • Ability to scope, prioritize, and validate measurement work with data and engineering teams.
  • Experience operating independently and building programs from the ground up.
  • Preferred: experience in insurance, financial services, regulated products, lead generation, eCommerce, Invoca, U65 insurance, or startup/scale-up environments.

Benefits

  • Medical coverage with PPO and HSA plan options.
  • Company-funded HSA contributions of $2,000–$4,000 annually.
  • Dental and vision coverage.
  • 401(k) with company match and eligibility from day one.
  • Paid time off and company holidays.
  • Paid parental and pregnancy disability leave.
  • Company-paid life and AD&D insurance.
  • Employee Assistance Program and discounts on travel, entertainment, fitness, and dining.

Interested in this position?

Apply directly on the company website

Apply Now

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