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Sr. Manager, Demand Generation

2 weeks, 4 days ago
United States
Full-time
Lead
Lead Generation Specialist
Marketing and Growth
Email Marketing HubSpot Salesforce
Apply Now
G-P/Globalization Partners

G-P/Globalization Partners

G P offers Employer of Record solutions for global team management in 180+ countries, combining EOR, Payroll, and HCM solutions for streamlined and compliant workforce expansion.

Professional Services
1K-5K
View All Jobs 27

Description

  • Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat.
  • Own channel-level funnel targets for the Direct Acquisition sales motion and develop quarterly plans to meet growth goals.
  • Monitor end-to-end funnel performance across acquisition channels and identify leaks and conversion gaps.
  • Manage a team of two demand generation managers.
  • Own relationships with paid media agencies and external vendors, including performance targets, budget allocation, and execution quality.
  • Analyze performance data, run structured tests, and continuously improve efficiency, conversion rates, and pipeline contribution.
  • Align demand generation programs with pipeline goals, priorities, and revenue objectives.
  • Drive continuous optimization of global and localized paid media campaigns.

Requirements

  • 8+ years of experience in demand generation or performance marketing.
  • Strong experience managing global and localized PPC campaigns with a focus on lead generation and campaign optimization.
  • Proven ability to develop and execute integrated marketing campaigns across multiple channels, including PPC, email, and content.
  • Proficiency in HubSpot and Salesforce for lead flow, segmentation, and reporting.
  • Strong analytical mindset with the ability to interpret data and make data-driven decisions.
  • Experience identifying operational bottlenecks and improving lead flow, routing, and data quality.
  • Strong communication skills and a collaborative approach to cross-functional work.
  • Experience in managing or leading teams is required.
  • Experience overseeing external agencies and vendors is preferred.

Benefits

  • Annual base salary range of $132,000 to $165,000 plus variable compensation.
  • Commission structure for sales roles.
  • Annual bonus eligibility for non-sales roles, based on individual and company performance.
  • Generous paid parental leave.
  • Flexible time off.
  • Spending accounts.
  • Medical, dental, and vision insurance.
  • Sabbatical after 5 years.

Interested in this position?

Apply directly on the company website

Apply Now

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