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Director of Marketing

2 hours, 2 minutes ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
HubSpot IoT Salesforce SEO
Apply Now
CrossnoKaye

CrossnoKaye

CrossnoKaye Inc. is revolutionizing the Food and Beverage industry with its intelligent control software, ATLAS. ATLAS, an enterprise cloud platform, integrates industrial refrigeration control technologies with AI-driven applications to achieve up to ...

Food Products
51-250
Founded 2017
View All Jobs 3

Description

  • Execute the Brand & Demand strategy across category authority, brand development, and named-account demand generation.
  • Build analyst relationships and secure industry coverage and category validation.
  • Develop ABM programs for the Top 200 North American food processors across paid media, trade publications, SEO/AEO, web content, and customer proof.
  • Increase marketing-sourced pipeline from under 15% to approximately 30% with clear attribution, dashboards, and sales alignment.
  • Own the Innovation Summit, food-processing trade shows, road shows, and executive dinners.
  • Partner with product and sales on positioning, pricing inputs, product launches, and sales enablement for ATLAS.
  • Equip sales with plays, buying signals, contact data, references, customer marketing, and a customer advisory board.
  • Build and lead the marketing organization, including hiring, agency management, and budget ownership.

Requirements

  • 12+ years of B2B technology marketing experience and 5+ years leading teams.
  • Experience in industrial software or automation, ideally with a major controls company such as Rockwell, Siemens, Emerson, Honeywell, Schneider Electric, or Johnson Controls.
  • Strong understanding of heavy-industry sectors and buying committees, including food processing, chemicals, energy, metals, and cement.
  • Track record launching advanced technology into conservative markets.
  • Experience with Software-Defined Automation or Controls, advanced process control, and/or industrial AI.
  • Demonstrated success building industrial-software brands and owning marketing-sourced pipeline targets.
  • Hands-on analyst relations experience with ARC, LNS, IDC, Gartner, or similar organizations.
  • Experience running flagship events and trade-show programs that generate pipeline.
  • Cross-functional experience partnering with sales and product on launches and measurable funnels.
  • Preferred: category-creation experience, engineering or controls background, ABM-stack fluency, and experience scaling a growth-stage company from approximately $25M toward $100M revenue.

Benefits

  • Base salary of $200,000–$215,000, with estimated total cash compensation of approximately $226,000–$243,000.
  • Company-wide bonus and equity options.
  • Health, dental, and vision insurance.
  • 401(k) plan and parental leave.
  • Untracked PTO and sick days.
  • Cell phone reimbursement and additional perks.
  • Opportunities for professional and career growth in an inclusive, innovation-focused environment.

Interested in this position?

Apply directly on the company website

Apply Now

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