Director, Marketing - Health Plans & Health Systems

2 hours, 37 minutes ago
Full-time
Executive
Sales and Business Development
Lyra Health

Lyra Health

Lyra Health is a global leader in mental health benefits, connecting companies and employees to world-class therapists and coaches. Their innovative platform offers fast, reliable access to evidence-based care for organizational well-being.

Health Care Providers & Services
1K-5K
Founded 2015
$627M raised

Description

  • Define and execute the multichannel go-to-market marketing roadmap for the Health Plans and Health Systems businesses.
  • Develop brand positioning, product marketing strategies, value propositions, and campaigns for health plan executives, health system leaders, and provider networks.
  • Oversee member acquisition, digital partner channels, B2B2C engagement, and regional and national field marketing.
  • Build and scale an AI-enabled marketing organization with a data-driven, high-performance culture.
  • Collaborate with business development, customer success, product, clinical teams, shared-service partners, and external agencies.
  • Track and optimize provider lead generation, member enrollment, campaign ROI, and other marketing performance metrics.

Requirements

  • 12+ years of progressive marketing experience in healthcare, health technology, health plans, or health systems.
  • 5+ years of team management experience, including leading managers, scaling teams, and building cross-functional organizations.
  • Deep knowledge of health plan dynamics, health system referral models, B2B2C healthcare enrollment, and provider engagement.
  • Expertise across brand positioning, product marketing, performance and consumer acquisition, and field/provider marketing.
  • Exceptional storytelling skills, including translating clinical outcomes and technical capabilities into customer and member value.
  • Strong analytical ability connecting marketing strategy to revenue, business goals, and customer retention.
  • Experience in a fast-paced, high-growth healthcare or technology-enabled services environment preferred.
  • Experience managing regional, multi-market activations and national health system launches preferred.
  • Passion for expanding mental health access and transforming behavioral healthcare preferred.

Interested in this position?

Apply directly on the company website

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