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Senior Marketing Director

1 hour, 20 minutes ago
Anywhere
Full-time
Executive
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing LinkedIn Ads Salesforce SEM SEO Social Media Marketing
Apply Now
Strata Information Group

Strata Information Group

Strata Information Group is a professional consulting firm that specializes in providing technology consulting services to higher education institutions, focusing on enhancing IT initiatives that improve services for students, faculty, staff, and alumni.

Diversified Consumer Services
51-250
Founded 1987
View All Jobs 2

Description

  • Own the marketing strategy, operating plan, budget, and performance metrics aligned with pipeline and revenue goals.
  • Lead, develop, and grow a high-performing marketing team with clear goals and accountability.
  • Partner with executive, Sales, Product, and Delivery leaders on go-to-market strategy, positioning, and differentiation.
  • Build and scale data-driven demand generation programs across digital, content, events, social, and partner channels.
  • Manage the full marketing funnel, including lead nurturing, campaign attribution, sales handoff, and pipeline reporting.
  • Develop content and thought leadership programs, including white papers, case studies, webinars, executive bylines, and video.
  • Adopt AI tools, automation, and AI-powered platforms for personalization, lead scoring, content production, and campaign optimization.
  • Build dashboards and reporting processes to measure campaign performance, funnel health, marketing ROI, pipeline, revenue, and brand equity.
  • Own brand identity, messaging, website, SEO/SEM, social media, LinkedIn programs, Glassdoor presence, and employer branding.
  • Lead conference and event strategy, including sponsorships, speaking opportunities, logistics, executive participation, and ROI analysis.

Requirements

  • 10+ years of progressive B2B technology services marketing experience, preferably in SaaS-aligned technology services, IT consulting, managed services, or an adjacent field.
  • Experience leading marketing or serving as a strong second-in-command at a company with 200+ employees.
  • Hands-on proficiency with Salesforce, Pardot, and LinkedIn marketing tools, including integrations, lead routing, attribution, and reporting.
  • Proven success building pipeline through integrated, measurable, data-driven marketing programs.
  • Experience creating and reporting on KPI frameworks tied to revenue outcomes.
  • Strong content marketing, thought leadership, editorial strategy, and executive communications experience.
  • Advanced knowledge of LinkedIn organic and paid marketing, employee advocacy, social selling, and Glassdoor employer branding.
  • Experience managing and mentoring marketing teams and developing strong team cultures.
  • Ability to work independently, set direction, make decisions, and remain accountable in a fast-paced environment.
  • Experience owning event strategy, budgets, vendor relationships, and post-event ROI analysis; higher-education or cybersecurity services marketing experience preferred.

Benefits

  • $150,000–$170,000 salary range, subject to skills, location, and mutual agreement.
  • Health, vision, dental, and life insurance.
  • Short- and long-term disability coverage.
  • Paid parental leave.
  • Three weeks of vacation, sick leave, and paid holidays.
  • 401(k) with a 5% employer contribution.
  • Pet insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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