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Growth Marketing Manager - 11418

3 hours, 38 minutes ago
Colombia
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Email Marketing Salesforce Tableau
Apply Now
Coupa Software

Coupa Software

Coupa Software is the premier cloud-based finance platform, empowering companies worldwide to optimize spend, boost profits, and reduce costs with a comprehensive suite of modules.

Internet Software & Services
1K-5K
Founded 2006
View All Jobs 68

Description

  • Drive high-quality lead generation across email, webinars, virtual events, content syndication, and other third-party channels.
  • Partner with sales development and marketing operations to help convert leads into qualified pipeline.
  • Execute demand generation programs that support new logo acquisition in North America.
  • Use data and analytics to measure program effectiveness, track KPIs, and report results to stakeholders.
  • Apply a test-measure-learn approach to optimize campaigns and improve performance.
  • Develop and implement lead nurturing programs that move prospects through the buyer’s journey.
  • Work with Integrated Marketing Managers to plan and execute quarterly go-to-market campaigns.
  • Collaborate with Product Marketing, Content, Design, Web, and Customer Marketing teams to deliver integrated programs.

Requirements

  • 3-5+ years of B2B marketing experience, ideally in a large SaaS technology company.
  • Strong experience in demand generation or growth marketing and sales processes.
  • Hands-on experience with Marketo and Salesforce.com, which are required.
  • Experience with 6Sense is preferred.
  • Experience with Tableau is preferred.
  • Experience with Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.
  • Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment.
  • Experience working with funnel metrics and improving qualified lead generation and pipeline velocity.
  • Experience marketing to Procurement or Supply Chain personas is highly preferred.
  • Excellent organizational skills and the ability to work independently in ambiguity.

Benefits

  • Remote work environment.
  • Welcoming and inclusive workplace.
  • Equal employment opportunity practices.
  • Fair treatment in hiring, compensation, training, and performance evaluation.
  • Potential consideration for future job opportunities if not selected.
  • Support for candidate data privacy and transparent application processing.

Interested in this position?

Apply directly on the company website

Apply Now

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