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Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

1 hour, 35 minutes ago
Mexico, India
Full-time
Junior
Email Marketing Manager
Product Management
Copywriting CRM Email Marketing JavaScript UI Design
Apply Now
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
View All Jobs 49

Description

  • Optimize the initial onboarding experience from first email or phone capture through full user activation.
  • Continuously conduct A/B and split tests on landing pages, UI elements, copy, page flows, and CTA variations.
  • Own and improve the first few minutes and first seven days of the new user experience across desktop and mobile app journeys.
  • Design, build, and analyze reboarding and re-engagement flows for inactive users, former users, and remarketing leads.
  • Create and test onboarding assets such as resource guides, how-to videos, FAQs, and other support content.
  • Set up and optimize onboarding sequences across email, SMS, push notifications, ManyChat, WhatsApp, phone calls, and email.
  • Collaborate with ad teams to implement and optimize remarketing flows on external advertising networks.
  • Monitor funnel analytics, identify drop-off points, and generate reports on onboarding conversion, activation, and re-engagement KPIs.
  • Verify flows for links, grammar, and load times to ensure a smooth user experience.
  • Test offers, pricing models, trial memberships, and VSLs to improve conversion and profitability.

Requirements

  • Minimum 2 years of experience.
  • Ability to identify funnel weak points and design tests to improve them.
  • Comfortable using CRMs and split testing tools after a short period of experimentation.
  • Experience independently designing and executing tests, including copy changes, layout changes, and JavaScript tag setup.
  • Strong understanding of funnel analytics and user drop-off analysis.
  • Ability to launch 3-5 tests per week across multiple funnels and interpret results accurately.
  • Experience with ManyChat, WhatsApp, phone calls, email, and other onboarding channels.
  • Ability to set up or collaborate on remarketing flows with ad teams on external advertising networks.
  • Ability to analyze raw data from multiple sources to identify profitable ads.
  • Experience working across desktop and mobile app interfaces and lifecycle marketing flows.
  • Salary range: Rs 2000000 - Rs 5000000 (INR 20-50 LPA).
  • Remote work available for Mexico and India.
  • Full-time position.

Interested in this position?

Apply directly on the company website

Apply Now

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