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Director, Marketing Operations

2 weeks, 1 day ago
United States, Canada
Full-time
Senior
Head of Marketing
Marketing and Growth
CRM Digital Marketing Email Marketing Google Analytics HubSpot LinkedIn Ads SEO
Apply Now
Convergent Energy and Power

Convergent Energy and Power

Convergent Energy and Power is a top developer of energy storage solutions in North America, offering cost-saving, reliable, and innovative energy solutions for grid operators and industrial clients.

Utilities
51-250
Founded 2011
View All Jobs 5

Description

  • Develop and execute marketing strategies and tactics aligned with broader marketing goals to generate leads, accelerate the sales cycle, and strengthen the brand.
  • Lead lead generation and lead nurturing campaigns across multiple entry points in the marketing and sales funnel.
  • Own, project manage, and implement account-based marketing campaigns to advance priority deals through the pipeline.
  • Define and optimize paid and organic digital marketing channels, including website, email, Google, GEO, LinkedIn, ads, and YouTube.
  • Serve as the liaison between Marketing and Business Development to align expectations, influence decisions, and remove roadblocks.
  • Develop and implement marketing-to-sales pipeline workflows that support lead tracking, nurturing, and advancement.
  • Establish and enforce marketing data management standards within HubSpot CRM to ensure accurate evaluation metrics.
  • Build reporting structures and regular quarterly and annual reports that provide actionable insights on campaigns and performance.
  • Own and optimize marketing and sales software tools, performance standards, and revenue dashboards to guide decision-making.
  • Update the website and improve SEO and GEO performance, including tracking, analysis, and web presence optimization.
  • Advise on and integrate new tools, manage vendor relationships, and oversee self-directed projects and budgets.
  • Support team culture, provide informal mentorship, and assist with hiring and onboarding efforts.

Requirements

  • BA/BS degree in a related field.
  • 7+ years of experience developing and executing marketing strategies and tactics, including data analysis and reporting.
  • Expertise in digital marketing best practices and current digital analytics toolsets.
  • Experience with CRM software and a demonstrated ability to improve CRM reporting to inform marketing strategy.
  • Track record of success optimizing lead generation, lead advancement, and SEO.
  • Strong analytical skills with the ability to generate and interpret data to meet goals and inform deliverables.
  • Hands-on experience using AI tools for content generation, segmentation, or automation to drive measurable marketing outcomes.
  • Excellent project management, collaboration, verbal, written, and interpersonal communication skills.
  • Alignment with Convergent’s mission and values, with strong interest in the clean energy transition.
  • 5% travel expected, primarily for team events and company-wide meetings.
  • HubSpot CRM experience preferred.
  • Experience with content creation, curation, and syndication is a plus.

Benefits

  • Medical, dental, and vision insurance.
  • Vacation, sick, and volunteer days.
  • 401(k) with an employer safe harbor match.
  • Special vendor discounts on identity theft and fraud prevention programs.
  • Inclusive culture with Employee Resource Groups, a DEI Working Group, and training and workshops.
  • Support for work-life balance and personal well-being.
  • Base salary range of $145,000 to $160,000, commensurate with qualifications and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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