CommonLit

CommonLit

CommonLit operates a free online literacy program that provides thousands of reading lessons, a full year English Language Arts curriculum, benchmark assessments, and progress tracking tools, serving over 20 million students in grades 5 to 12.

Diversified Consumer Services
51-250
Founded 2013
$7M raised

Description

  • Own lead generation strategy across web, email, paid social, and Google Ads, including building, QAing, monitoring, and reporting on campaigns.
  • Co-own in-product lead generation with the Product Marketer and Revenue Operations Specialist, including banner and interstitial performance.
  • Manage parts of the marketing tech stack, including the CommonLit blog platform and Webflow.
  • Develop regional and data-driven outreach strategies using district usage profiles and referral opportunities.
  • Design usage-based campaigns that respond to conversion signals from active school and district usage.
  • Establish AEO/SEO strategy so educators and district leaders can find CommonLit through search and answer engines.
  • Use competitor intelligence to create competitor-facing pages and email campaigns for prospective customers.
  • Partner with marketing, product, retention, and sales teammates to create conversion-focused content and campaigns.
  • Set lead targets and report on leads, traffic, email, paid media, and organic/AI search performance.
  • Test new channels and approaches, retiring what is not working.

Requirements

  • Bachelor's degree required.
  • 4-7 years of experience in growth marketing, demand generation, or performance marketing required.
  • Experience turning product usage signals into pipeline highly preferred.
  • Hands-on fluency with HubSpot or a comparable marketing automation/CRM platform.
  • Hands-on fluency with Google Ads, LinkedIn, Reddit, and other ad platforms.
  • Hands-on fluency with Webflow or a comparable web page building platform.
  • Hands-on fluency with PostHog and Looker or comparable analytics platforms.
  • Working knowledge of SEO fundamentals.
  • Comfort using or learning Salesforce, Notion, Google Suite, Slack, and Zoom.
  • Comfort building and interpreting spreadsheet-based reports from usage and CRM data.
  • Experience building competitor-facing content preferred.
  • Experience with LLMs preferred; experience using Claude highly preferred.
  • Introductory knowledge of AEO fundamentals preferred.
  • Must be US-based.

Benefits

  • Salary of $105,000-$115,000 per year, commensurate with experience.
  • Health, dental, and vision insurance.
  • HSA and FSA plans, including dependent care options.
  • 401(k) retirement plan with a 4% employer match.
  • Remote work support, including a home office setup stipend.
  • 16 paid holidays, PTO accruals, and sick leave.
  • Paid family leave, including 12 weeks of paid parental leave.
  • Flexible work options and low-stress weeks around Thanksgiving and late December.
  • Monthly remote activities, CoffeeLit sessions, and learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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