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Sr. Manager, Events & Field Marketing

1 month ago
United States, Canada
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
HubSpot Salesforce
Apply Now
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised
View All Jobs 21

Description

  • Develop and own a comprehensive field marketing strategy across tradeshows, conferences, executive dinners, roadshows, webinars, partner events, customer events, and hosted experiences.
  • Build integrated event campaigns with Demand Generation, Product Marketing, Digital Marketing, Content, Business Development, and Sales to maximize engagement before, during, and after events.
  • Partner with Sales leadership to identify priority accounts, territories, and event investments that drive meetings, opportunities, and pipeline.
  • Evaluate sponsorships, conferences, and field marketing investments based on business impact, audience alignment, expected pipeline contribution, and ROI.
  • Design memorable in-person and virtual experiences that strengthen brand awareness and generate measurable business outcomes.
  • Define success metrics and forecast event performance across registrations, meetings, opportunities, pipeline, and revenue influence.
  • Establish repeatable operating rhythms for pre-event planning, onsite execution, post-event follow-up, and executive reporting.
  • Partner with Business Development and Sales to ensure timely follow-up, meeting conversion, and opportunity progression after events.
  • Analyze event performance and present business results, insights, recommendations, and future investment strategies to executive leadership.
  • Own and manage the annual event budget and optimize investments based on performance data and business impact.
  • Support executive engagement strategies, including speaking opportunities, customer meetings, executive dinners, and strategic account interactions.
  • Create scalable processes that improve planning, cross-functional collaboration, execution, and measurement across the events program.

Requirements

  • 5+ years of experience in event marketing, field marketing, or integrated demand generation.
  • Proven success building field marketing programs that generate measurable pipeline and revenue impact.
  • Experience planning and executing conferences, executive events, webinars, customer events, and virtual experiences from strategy through execution.
  • Strong understanding of demand generation and how events contribute to integrated marketing campaigns.
  • Experience partnering closely with Sales and Business Development to drive meetings, pipeline, and account engagement.
  • Proven ability to forecast, measure, and communicate event performance using pipeline, opportunity, and ROI metrics.
  • Exceptional project management and cross-functional leadership skills with the ability to influence stakeholders across Marketing and Sales.
  • Strong executive presence and experience presenting recommendations and business results to senior leadership.
  • Highly analytical with the ability to make investment decisions based on data and business outcomes.
  • Experience managing large event budgets and optimizing investments based on performance.
  • Self-starter with excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
  • Experience with HubSpot, Salesforce, Zoom Webinar, Outreach, Gong, Highspot, Slack, and Google Workspace is preferred.
  • Experience marketing to Revenue Operations, Sales Operations, Compensation, Finance, or enterprise B2B software buyers is preferred.
  • Experience with Account-Based Marketing (ABM) strategies and field marketing programs is preferred.

Benefits

  • 100% coverage for medical, dental, and vision for all full-time employees, with roughly 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Dedicated annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that grow with tenure.
  • 401(k) retirement savings plan for US employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) that support inclusion and community.

Interested in this position?

Apply directly on the company website

Apply Now

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