RemoteLeaf Logo
Log in Sign up

Digital Marketing Manager

1 day, 7 hours ago
United States, Canada
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
CRM CSS Email Marketing Google Ads Google Analytics HTML JavaScript LinkedIn Ads Salesforce SEO WordPress
Apply Now
CampusWorks

CampusWorks

CampusWorks is a trusted partner for colleges and universities, offering innovative solutions to enhance operations, reduce costs, and improve the student experience. With a focus on providing independent perspectives and creative solutions, CampusWork...

Internet Software & Services
51-250
Founded 1999
View All Jobs 10

Description

  • Own day-to-day website operations, including content updates, backups, performance monitoring, and issue response.
  • Manage the WordPress CMS, including updates, plugins, themes, and third-party integrations.
  • Build and maintain reusable website components and code libraries for efficiency and scalability.
  • Ensure the website is responsive, accessible, and optimized across devices and browsers.
  • Monitor and automate lead capture forms and route submissions correctly to the CRM and sales reps.
  • Develop and execute SEO strategy, including technical SEO, keyword research, and performance reporting.
  • Own CRO testing and optimization across websites and landing pages using A/B and multivariate testing, heatmaps, and behavioral analytics.
  • Manage email marketing execution in Pardot, including automated nurture workflows, email drops, testing, and performance reporting.
  • Own marketing reporting and dashboards in Salesforce to track lead volume, conversion, attribution, and pipeline influence.
  • Manage a targeted paid media budget across platforms such as LinkedIn and Google, including campaign setup, targeting, optimization, and reporting.

Requirements

  • 7+ years of experience in digital marketing, marketing operations, or demand generation with hands-on ownership of website CMS and Pardot.
  • Proven experience managing WordPress at an operational level, including CMS administration, plugin management, and integrations.
  • Strong SEO background, including technical SEO, keyword strategy, and performance reporting.
  • Experience with conversion rate optimization, including A/B testing, landing page optimization, and funnel analysis.
  • Experience building and managing automated email nurture programs in Pardot or equivalent marketing automation platforms.
  • Experience building and maintaining reports and dashboards in Salesforce, particularly for lead and pipeline performance.
  • Highly analytical, with comfort owning dashboards, attribution reporting, and pipeline data.
  • Ability to manage multiple workstreams simultaneously without losing quality or deadlines.
  • Strong attention to detail and a naturally curious mindset.
  • Self-directed and comfortable operating without a large team in a high-ownership individual contributor role.
  • Experience in higher education, edtech, or complex B2B services with long sales cycles (preferred).
  • Working knowledge of paid media platforms such as LinkedIn Ads and Google Ads, with experience managing a targeted budget (preferred).
  • Experience with Google Analytics or equivalent web analytics and testing tools (preferred).
  • Experience working within a Salesforce environment for lead routing and form integrations (preferred).
  • Experience with HEP or similar higher education contact databases (preferred).
  • Exposure to ABM strategy and execution (preferred).

Benefits

  • Competitive pay.
  • Robust benefits for full-time employees.
  • Professional development opportunities.
  • Flexible work arrangement with both onsite and remote work.
  • Virtual company structure with home-office and client-site flexibility.
  • Full-time and part-time 1099 consulting opportunities.
  • Meaningful work supporting higher education and student success.
  • A values-driven culture that emphasizes employee care and giving back.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

lago

Performance Marketing Manager (E-commerce)

lago Professional Services

Performance Marketing Manager (E-commerce) for a DTC business at Lago, responsible for driving profitable customer acquisition and lifetime value through paid media strategy, execution, and optimization.

Philippines Full-time Senior Digital Marketing Manager
$17k-$25k
E-commerce Facebook Ads Google Ads Google Tag Manager Looker SQL Tableau TikTok
1 day, 6 hours ago
Pavago

Digital Marketing Manager

Pavago IT Services

Pavago is hiring a remote Digital Marketing Manager (B2B) to lead and scale end-to-end marketing efforts that drive demand generation, pipeline growth, and revenue impact.

Colombia Costa Rica Mexico Argentina Brazil Full-time Lead Digital Marketing Manager
Content Marketing Digital Marketing Email Marketing Facebook Ads Google Ads Google Analytics HubSpot LinkedIn Ads Salesforce SEO
1 day, 6 hours ago
Pavago

Performance Marketing Manager

Pavago IT Services

Pavago’s client is hiring a remote Performance Marketing Manager to lead paid acquisition and growth marketing efforts across multiple digital channels, with the goal of improving lead generation, marketing efficiency, and revenue growth.

Mexico Colombia Costa Rica Brazil Full-time Mid Level Digital Marketing Manager
Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Salesforce TikTok
1 day, 6 hours ago
D2B

Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand)

D2B Professional Services

ljoma glow is seeking a Senior Digital Marketing & Creative Specialist to support multiple New Zealand businesses by managing digital campaigns, e-commerce activity, and brand creative across paid, organic, and website channels.

Philippines Full-time Senior Digital Marketing Manager Graphic Designer
$11k-$17k
Figma Google Ads Google Analytics Google Tag Manager Instagram API Shopify TikTok
1 day, 7 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers