Regional VIP Lead, Southeast Market

1 day ago
Full-time
Mid Level
Sales and Business Development
Betr

Betr

Betr is a cutting-edge sports betting company founded in 2022 by Joey Levy and Jake Paul. It offers a unique pick'em style DFS game, Betr Picks, where players can win up to 300x their money. Additionally, Betr Sportsbook allows users to engage in micro...

Hotels, Restaurants & Leisure
11-50
$85M raised

Description

  • Build a regional pipeline of high-value players through direct outreach, referrals, local events, and community presence.
  • Develop relationships with introducers, affiliates, and existing players to generate VIP referrals.
  • Manage end-to-end relationships with a dedicated VIP player book through personalized SMS, phone, and email outreach.
  • Oversee player bonuses, balancing engagement and reinvestment with company margin goals.
  • Analyze player activity, theoretical win, and profitability data to guide bonus and outreach decisions.
  • Partner with the Head of Retention to develop the VIP lifecycle from onboarding through long-term loyalty.
  • Advise Product teams on VIP-focused game providers, high-limit titles, and product features.
  • Collect and translate player and competitor feedback into actionable insights for Retention and Product teams.
  • Monitor player behavior and activity changes to execute proactive reactivation strategies.
  • Own regional targets for VIP acquisition, active players, NGR contribution, and market share while maintaining regulatory and responsible-gaming compliance.

Requirements

  • 2–5 years of experience in online gaming, casino hosting, VIP account management, or player development.
  • Proven experience sourcing, pursuing, and closing high-net-worth customer relationships through outbound efforts.
  • Strong knowledge of the Southeast gaming market, particularly Florida and Georgia.
  • Ability to build trusted relationships with high-net-worth individuals and handle sensitive situations professionally.
  • Commercial understanding of bonus spend, expected return, reinvestment rates, and player profitability.
  • Ability to use player reports, CRM dashboards, and profitability data to inform outreach and bonus decisions.
  • Ability to work remotely and independently while managing activity cadence and revenue targets.
  • Knowledge of casino games and sports betting and an understanding of premium gaming experiences.
  • Existing book of high-value iGaming or casino players that can be activated upon joining (preferred).
  • Experience working a regional territory for a sportsbook, online casino, or land-based casino marketing team (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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