Growth Marketing Manager

6 hours, 54 minutes ago
Full-time
Senior
Marketing and Growth
Aspire Software

Aspire Software

Aspire Software specializes in vertical acquisition software, focusing on nurturing, enhancing, and growing a diverse portfolio of businesses by providing them with the necessary resources and expertise to maximize their growth potential.

Internet Software & Services
251-1K
Founded 2016

Description

  • Develop integrated demand-generation campaigns across email, LinkedIn, landing pages, content, events, nurture programs, trials, and sales follow-up.
  • Define ideal customer profiles, segment accounts and contacts, and create personalized or account-based outreach.
  • Develop product positioning, personas, use cases, value propositions, proof points, comparisons, business cases, and launch messaging.
  • Create sales-enablement materials including presentations, one-pagers, ROI tools, case studies, outreach messaging, and objection-handling resources.
  • Build and manage HubSpot landing pages, forms, lists, workflows, nurture programs, lead routing, lifecycle processes, dashboards, and reporting.
  • Maintain reliable data flow and reporting between HubSpot and Salesforce.
  • Establish funnel tracking and attribution, monitor conversion through pipeline, identify drop-offs, and test campaign variables.
  • Partner with sales on priority accounts, lead follow-up, recycling, re-engagement, response expectations, and closed-loop feedback.
  • Plan measurable pre-event, onsite, and post-event campaigns and support customer adoption, renewals, expansion, testimonials, and case studies.

Requirements

  • 5+ years of experience in B2B growth marketing, demand generation, product marketing, lifecycle marketing, or integrated marketing.
  • Demonstrated success generating qualified meetings, demonstrations, opportunities, or pipeline.
  • Strong hands-on HubSpot experience with landing pages, forms, lists, workflows, email, automation, lead management, and reporting.
  • Strong business writing and product-marketing skills, including the ability to simplify technical, compliance, or operational concepts.
  • Ability to build and launch campaigns personally, collaborate closely with sales, manage multiple priorities, and use data to improve performance.
  • Commercially minded, accountable, curious, organized, and resourceful, with the ability to communicate with executives and sales teams.
  • Experience in B2B SaaS, RegTech, InsurTech, FinTech, learning management, compliance, enterprise training, insurance, Medicare, or financial services preferred.
  • Experience with account-based marketing, enterprise campaigns, conferences, product launches, trials, pilot programs, customer marketing, or cross-selling preferred.
  • Experience using AI-enabled tools for research, personalization, content development, campaign execution, or analysis preferred.

Interested in this position?

Apply directly on the company website

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