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Senior Director, Growth Marketing

11 minutes ago
United States
Full-time
Executive
Growth Marketing Manager
Marketing and Growth
Looker
Apply Now
Boulder Care

Boulder Care

Boulder Care provides telehealth addiction treatment with a dedicated care team, grounded in kindness and support, championing low threshold access to medications for addiction treatment.

Health Care Providers & Services
51-250
Founded 2017
$82M raised
View All Jobs 3

Description

  • Own performance marketing strategy, budgets, targets, and efficiency across paid search, paid social, programmatic, organic, SEO, and AEO.
  • Build and measure peer-to-peer and word-of-mouth growth systems.
  • Launch and scale new digital channels, including directories, listings, and ecosystem partnerships.
  • Establish a high-velocity A/B testing and experimentation framework across the funnel.
  • Develop growth strategies, launch playbooks, and go-to-market models for new states.
  • Lead and develop the growth team while managing agency partners and performance accountability.
  • Partner with Analytics to improve attribution, incrementality, dashboards, and full-funnel measurement.
  • Identify and prioritize retention, reactivation, and re-engagement opportunities to extend customer lifetime value.

Requirements

  • 10+ years of growth or performance marketing experience, including acquisition budget and team ownership.
  • Experience managing SEM, paid social, programmatic, SEO, and emerging AEO channels.
  • Demonstrated ability to optimize CAC, payback, and LTV:CAC through budget allocation decisions.
  • Experience launching new channels and markets, not only optimizing mature programs.
  • Experience identifying strategic growth opportunities across interconnected business levers.
  • Experience managing agencies and evaluating which capabilities to bring in-house.
  • Track record of building or managing high-performing growth teams.
  • Strong analytical skills with attribution, experimentation, dashboards, GA4, Looker, mobile or attribution tools, and custom data models.
  • Experience with UX principles and conversion rate optimization across landing pages and digital funnels.
  • Strong communication, strategic thinking, autonomy, adaptability, and professionalism.
  • Experience in regulated digital healthcare, early-stage startups, or high-trust acquisition is preferred.
  • Must reside and work in AZ, CA, CO, FL, GA, ID, IL, KY, MA, MI, MN, NC, NJ, NY, OH, OR, PA, SC, TN, TX, UT, WA, or WV.

Benefits

  • Base salary of $190,000–$220,000 plus variable compensation.
  • Medical, dental, vision, short-term disability, and mental health benefits, including Talkspace and EAP.
  • Four weeks of accrued vacation, increasing to five weeks after two years.
  • 12 weeks of fully paid parental leave after six months of employment.
  • 401(k) retirement savings plan.
  • Fully remote work with hardware provided.
  • Paid sick leave and nine paid holidays annually.

Interested in this position?

Apply directly on the company website

Apply Now

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