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CRM & Lifecycle Marketing Specialist - Growth Marketing

1 month, 1 week ago
United States
Full-time
Junior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing HTML HubSpot Salesforce SQL Superset Trino
Apply Now
AppLovin

AppLovin

AppLovin is a leading mobile marketing platform that optimizes app monetization, empowers data-driven marketing, and ensures profitable growth for brands globally.

Media
1K-5K
Founded 2012
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Description

  • Own the advertiser lifecycle from signup to active spender and re-engagement after lapse.
  • Improve CRM data quality across the data platform, Salesforce, and HubSpot.
  • Set up recurring workflows and automate advertiser outreach and lead follow-up.
  • Track performance end to end, run tests, and iterate on lifecycle programs.
  • Identify opportunities to reduce manual effort through automation.
  • Expand CRM beyond email into channels such as LinkedIn, direct mail, SMS, gifting, and event-driven outreach.
  • Work closely with the CRM lead and contribute to a growing growth marketing function.

Requirements

  • 2–4 years of experience in lifecycle and CRM marketing.
  • Experience with HubSpot and Salesforce, including the data layers behind both.
  • Familiarity with ad platforms, audience building, marketing automation, and email.
  • Ability to write SQL and query large datasets independently.
  • Comfort using AI tools such as Claude or Cursor to create email content, designs, HTML templates, and launch campaigns.
  • Strong problem-solving skills and a self-starter mindset.
  • Proven ability to improve activation, engagement, or retention with measurable test results.
  • Workflow automation experience (preferred).
  • Familiarity with PostHog, Superset, Trino, or similar big data platforms (preferred).
  • Background in B2B SaaS, adtech, or e-commerce (preferred).
  • Email deliverability experience, including sender reputation, authentication, and inbox placement (preferred).

Benefits

  • Competitive total compensation with a pay-for-performance approach.
  • Equity and other incentive compensation may be included.
  • Medical, dental, vision, life, and disability insurance.
  • 401(k) retirement plan.
  • Unlimited discretionary time off.
  • 10 paid holidays per year.
  • 80 hours of paid sick leave per year.
  • Base salary range of $153,000–$200,000 for CA, NY, and WA, or $130,050–$170,000 for other states.

Interested in this position?

Apply directly on the company website

Apply Now

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