Customer Marketing Manager

3 weeks, 2 days ago
Full-time
Senior
Marketing and Growth
Xometry

Xometry

Xometry is a top AI-enabled marketplace for on-demand manufacturing, providing CNC machining, 3D printing, and more. Fast lead times and high-quality custom parts for engineers and designers worldwide.

Industrial Conglomerates
251-1K
Founded 2013

Description

  • Own and execute the champion-led growth strategy across Xometry’s existing buyer base.
  • Build referral, review, reference, incentive, and integration programs that turn buyers into advocates.
  • Identify and prioritize accounts and segments for expansion, referral, and advocacy opportunities.
  • Design account engagement journeys using triggers, segmentation, and offers to increase adoption and re-engagement.
  • Partner with Marketing teams to translate strategy into campaigns while owning the playbook and outcomes.
  • Test and refine lifecycle triggers and segments using account behavior and performance data.
  • Develop a pipeline of case studies, testimonials, buyer stories, and proof points for Sales and Marketing.
  • Partner with Commercial Marketing and Enablement to incorporate buyer stories into sales assets.
  • Create repeatable processes for sourcing, capturing, and publishing customer stories at scale.

Requirements

  • 5+ years of B2B lifecycle, customer/account-based marketing, or growth marketing experience, ideally in a marketplace or platform business.
  • Experience designing and running lifecycle programs involving triggers, segmentation, and nurture.
  • Track record of building advocacy or referral programs from the ground up.
  • Experience working cross-functionally with channel owners while owning strategy and outcomes.
  • Strong analytical skills, including account segmentation, account-level data analysis, and connecting lifecycle activity to bookings growth.
  • Daily fluency with AI tools such as Claude, Gemini, ChatGPT, or similar for research, content, analysis, and experimentation.
  • Clear, direct communication skills and the ability to develop compelling customer stories.
  • Experience with a two-sided marketplace model (preferred).
  • Familiarity with customer marketing, referral, review, or advocacy platforms (preferred).
  • Comfort working in a high-growth environment where processes and programs are still being established (preferred).

Benefits

  • Remote position.
  • Equal opportunity employer.
  • U.S.-based roles participate in E-Verify.

Interested in this position?

Apply directly on the company website

Apply Now

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