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Senior Manager, Customer Marketing

6 hours, 30 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Cybersecurity Salesforce
Apply Now
SecurityScorecard

SecurityScorecard

SecurityScorecard is a cybersecurity company that provides a powerful AI-driven platform to identify and eliminate cyber risks across all attack surfaces.

IT Services
251-1K
Founded 2014
$292M raised
View All Jobs 23

Description

  • Own and optimize the post-purchase customer journey, including onboarding, adoption, renewal, expansion, and freemium-to-paid conversion.
  • Manage and scale GRR and retention programs, including customer forums, webinars, product demos, and campaign tracking.
  • Build signal-based upsell and cross-sell campaigns using product usage, customer health, renewal, and security-related triggers.
  • Develop proactive retention and re-engagement programs for at-risk or inactive accounts.
  • Build and scale the customer reference engine across case studies, testimonials, peer reviews, webinars, events, and speaking opportunities.
  • Run customer forums, roundtables, user groups, exclusive events, and the annual Odyssey customer conference.
  • Create enablement materials, EBR decks, ROI tools, and customer toolkits for Sales and Customer Success.
  • Partner with Product Marketing and Product teams on customer feedback, release communications, newsletters, and content.
  • Automate lifecycle triggers and nurture programs using AI workflows, Marketo, and related tools.
  • Own reporting for GRR, NRR, expansion pipeline, advocacy pipeline, customer health, NPS, and campaign conversion; optimize performance through regular analysis.

Requirements

  • 7+ years of marketing experience, including 3–5 years in customer marketing, lifecycle marketing, or customer success enablement.
  • B2B SaaS experience strongly preferred; cybersecurity experience is a plus.
  • Demonstrated success creating signal- or trigger-based upsell campaigns that generate measurable installed-base cross-sell pipeline.
  • Experience independently managing programs and leading cross-functional initiatives; people management experience is a plus.
  • Experience developing customer advocacy content and managing review platforms or advocacy software.
  • Deep knowledge of Marketo, Salesforce, and customer success or PLG tools such as Gainsight or Pocus.
  • Comfort working with AI-driven workflows, AI SDRs, and automated nurture programs.
  • Strong analytical skills, including ROI measurement, campaign analysis, and data-driven optimization.
  • Exceptional written and verbal communication skills with executives and practitioners.
  • Must be eligible to work without immigration sponsorship; hybrid employees within 75 miles of the New York City or Austin offices work onsite 1–2 days per week.

Benefits

  • Estimated total compensation of $180,000–$200,000 USD, including base salary and bonus.
  • Potential annual performance-based incentive compensation and equity.
  • Competitive salary and stock options.
  • Health benefits and unlimited PTO.
  • Parental leave and tuition reimbursement.
  • Hybrid work near New York City or Austin, with fully remote eligibility outside the 75-mile radius.

Interested in this position?

Apply directly on the company website

Apply Now

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