CRM Operations Manager

1 day, 12 hours ago
Full-time
Senior
Marketing and Growth
MyFitnessPal

MyFitnessPal

MyFitnessPal is a top nutrition tracking app with a calorie tracker, BMR calculator, and food tracker. It helps users reach health goals by tracking meals and physical activity, offering nonstop motivation for a healthier life.

Health Care Providers & Services
10K-50K
Founded 2005

Description

  • Serve as the Braze expert for segmentation, personalization, experimentation, and campaign operations.
  • Document CRM processes, naming conventions, governance standards, and campaign status.
  • Partner with Data Engineering and MarTech to troubleshoot issues, monitor pipelines, and validate integrations.
  • Identify and implement workflow automation to reduce manual work.
  • Improve data pipelines, attributes, and events that support personalization.
  • Manage Braze segmentation, dynamic content, Liquid logic, and automation workflows.
  • Develop reusable templates and modular components for scalable campaign production.
  • Support campaign setup, QA, rendering, link testing, and deliverability checks.
  • Maintain campaign schedules and help the team meet priority deliverables.
  • Execute Ads team campaigns across email and in-app messages.

Requirements

  • 4–6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, preferably in consumer technology or subscription products.
  • Advanced Braze experience, including Canvas orchestration, Connected Content, and Liquid personalization logic.
  • Proficiency in HTML/CSS and basic JavaScript for email and in-app message development and troubleshooting.
  • Working knowledge of SQL or comparable tools for data validation and CRM operations.
  • Understanding of CRM data structures, including events, attributes, subscription states, and segmentation.
  • Experience using AI tools such as Braze AI features and Claude to improve efficiency.
  • Strong attention to detail, process discipline, troubleshooting ability, and cross-functional communication skills.

Benefits

  • Estimated salary of $100,000–$135,000, plus an annual performance bonus.
  • Medical, dental, vision, mental health, parental planning, and fertility benefits.
  • 401(k) plan with employer match.
  • Responsible Time Off policy and two paid volunteer days annually.
  • Monthly wellness and technology allowances, mental health days, and MyFitnessPal Premium access.
  • Paid maternity and paternity leave.
  • Mentorship, learning and development programs, and training opportunities.
  • Flexible in-person team connections, annual company gatherings, and an inclusive workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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