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CRM Manager – Subscriptions

3 weeks, 1 day ago
Bulgaria
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
CRM JIRA Looker Salesforce Segment
Apply Now
Tide

Tide

Tide is a UK SME business account provider revolutionizing business banking with smart solutions that save time and money for entrepreneurs.

Banks
51-250
Founded 2015
$195M raised
View All Jobs 5

Description

  • Lead CRM strategy planning and execution for subscription products in line with business objectives and growth targets.
  • Advise senior CRM team members on CRM best practices and emerging trends.
  • Manage and mentor a Senior CRM Executive.
  • Use analytics to improve segmentation and personalize member communications.
  • Implement targeting strategies to optimize campaign performance and customer lifetime value.
  • Apply predictive modeling and behavioral analytics to reduce churn.
  • Collaborate with Marketing, Sales, and Product teams on CRM initiatives.
  • Lead cross-functional projects that improve customer experience and subscription revenue.
  • Develop and oversee customer advocacy and loyalty programs.

Requirements

  • 3+ years of CRM experience, ideally in subscription-based businesses.
  • Experience with subscription billing systems and customer databases.
  • Strong CRM analytics, segmentation, and predictive modeling experience.
  • Knowledge of CRM and marketing automation technologies.
  • Experience with Salesforce, GSuite, Looker, and Jira.
  • Familiarity with Salesforce Marketing Cloud and Segment.
  • Strong project management, strategic thinking, and stakeholder management skills.
  • Excellent spoken and written English.
  • Proactive problem-solving approach and ability to work in dynamic environments.

Benefits

  • Flexible remote work within the assigned region, including up to 90 days per year working from another country.
  • 25 days of paid annual leave.
  • Three paid days for volunteering or learning and development.
  • Extended maternity and paternity leave.
  • BGN 1,000 annual personal learning and development budget.
  • Additional health and dental insurance and mental wellbeing platform access.
  • Fully covered Multisport card, food vouchers, office refreshments, and work-from-home equipment allowance.
  • Flexible working arrangements, sabbatical leave, and share options.

Interested in this position?

Apply directly on the company website

Apply Now

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