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Head of Marketing

5 hours, 18 minutes ago
India
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Email Marketing Figma HIPAA HubSpot SEO Social Media Marketing
Apply Now
2070health

2070health

2070 Health is India’s first Venture Studio dedicated to building patient-centric healthcare companies from the ground up. They offer opportunities for individuals to become founders of companies that drive scale and impact in the healthcare industry, ...

Health Care Providers & Services
$30M raised
View All Jobs 2

Description

  • Own the full commercial marketing function, including brand, positioning, demand generation, PR, events, retention, and team leadership.
  • Develop credible positioning and messaging for psychiatrists, practice managers, and healthcare operators.
  • Launch new products, features, and services with clear target profiles, use cases, proof points, and GTM collateral.
  • Build sales enablement assets such as one-pagers, pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts.
  • Own the strategy and execution of demand-generation programs that create qualified top-of-funnel pipeline.
  • Manage campaign calendars aligned to launches, ICP segments, and sales priorities, and optimize performance based on data.
  • Own content strategy, including editorial planning, thought leadership, product narratives, and cross-channel messaging.
  • Lead PR and media relations, conference and event strategy, customer experience and retention, brand consistency, competitive intelligence, web content, and landing page optimization.
  • Manage the Digital Marketing Manager from day one and help grow the marketing team as the company scales.

Requirements

  • 8+ years of product marketing experience in B2B SaaS, including positioning and launching products for business or enterprise buyers.
  • Experience managing at least one direct report.
  • Experience owning demand generation or campaign-led growth programs that generate pipeline.
  • Ability to operate both strategically and executionally, from setting direction to doing the hands-on work.
  • Familiarity with marketing performance metrics such as CAC, conversion rates, funnel drop-off, and ROI by channel.
  • Experience running or contributing to PR and media relations.
  • Experience with conference and event marketing, preferably in healthcare.
  • Experience marketing to US healthcare buyers such as providers, practices, and health systems.
  • Excellent writing ability, with a writing sample required as part of the application.
  • Willingness to work US-overlap hours and communicate fluently with American healthcare professionals.
  • Strong command of English for written briefs, positioning documents, campaign plans, and async communication.
  • Experience in behavioral health or mental health, preferred.
  • Background marketing AI or technology products to clinical audiences, preferred.
  • Experience building a marketing function from scratch or near-scratch at an early-stage company, preferred.
  • Experience with community marketing or customer-retention programs, preferred.
  • Familiarity with psychiatric or behavioral-health clinical context, preferred.
  • Familiarity with HubSpot or other marketing automation platforms, preferred.
  • Understanding of healthcare compliance, including HIPAA and clinical accuracy standards, preferred.
  • Experience managing multi-channel campaigns across content, email, paid, and events, preferred.
  • Basic design skills for quick collateral in Canva or Figma, nice to have.
  • SEO and content marketing experience, nice to have.
  • Video content and webinar experience, nice to have.
  • Prior startup experience, ideally Series A or earlier, nice to have.
  • Evening IST hours with 4–8 hours of daily overlap with US Pacific time are required, with flexibility on exact schedule.

Benefits

  • Remote work throughout India.
  • Equipment allowance.
  • Locally recognized holidays in India.
  • Flexible paid time off.
  • Direct access to commercial and clinical leadership, including the CCO and Founder/CEO.
  • Opportunity to build and lead the marketing function from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

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