Director of Marketing, iLawyer Marketing

5 hours, 45 minutes ago
Full-time
Lead
Marketing and Growth
EverService

EverService

EverService provides integrated websites, marketing, sales, and engagement services for over 10,000 companies. EverService Holdings, LLC offers tech-enabled business solutions including digital marketing, website design, scheduling services, and more, ...

Professional Services
51-250

Description

  • Build and execute a marketing strategy tied to pipeline, new client acquisition, expansion opportunities, and monthly recurring revenue growth.
  • Develop integrated inbound and outbound campaigns to generate qualified opportunities from law firms and legal decision-makers.
  • Create targeted account lists, email sequences, LinkedIn sequences, and prospecting cadences as part of outbound programs.
  • Partner with sales leadership on targeting, follow-up, campaign-to-close performance, and shared marketing and sales metrics.
  • Own brand, social, and content strategy across LinkedIn, case studies, webinars, email, and thought leadership.
  • Direct creative and design work for presentations, landing pages, and campaign assets to a high visual standard.
  • Build and manage a disciplined marketing calendar, CRM segmentation, campaign automation, and performance reporting.
  • Monitor emerging marketing technology and AI tools and apply them to improve results.

Requirements

  • 7+ years of progressive marketing experience leading both strategy and execution.
  • Background in B2B, agencies, or professional services is preferred.
  • Experience marketing to legal buyers is a strong plus.
  • Experience marketing digital services such as SEO, paid media, website strategy, or AI search optimization.
  • Experience building and running outbound programs in addition to inbound demand generation.
  • Comfort defining and tracking MQLs, SQLs, pipeline contribution, and win rates with sales leadership.
  • Excellent writing and storytelling skills.
  • Strong design sense and hands-on skill with Canva, Adobe Creative Suite, or Figma.
  • Curious and fast-moving on emerging marketing technology and platforms, including AI tools.

Benefits

  • Competitive base salary of $135,000 to $150,000.
  • Eligibility for performance-based bonuses.
  • Remote-first work environment.
  • Medical, dental, and vision insurance.
  • Company 401(k) matching.
  • Monthly phone and data stipend.
  • Paid vacation and sick time off.

Interested in this position?

Apply directly on the company website

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