Director, Field Marketing

2 hours, 23 minutes ago
Full-time
Lead
Sales and Business Development
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Develop and implement regional marketing strategies aligned to local market dynamics and CRM objectives.
  • Collaborate with sales leadership to identify enterprise goals and marketing needs.
  • Plan and execute targeted campaigns across events, webinars, email, and digital channels.
  • Optimize campaigns using performance metrics to improve ROI.
  • Organize and manage field events such as roadshows, sporting events, and executive dinners.
  • Drive engagement and attendance among Named Accounts for relevant events.
  • Coordinate event logistics, budgets, and promotional activities.
  • Partner with CRM New Logo, Client Services, and Client Partnerships to support lead conversion.
  • Serve as a liaison between sales and marketing to ensure consistent messaging and follow-up.
  • Track and report on KPIs including pipeline contribution and event ROI.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 8+ years of experience in sales, field marketing, demand generation, or related roles.
  • Proven track record of planning and executing successful marketing campaigns and events.
  • Strong understanding of B2B sales and marketing processes.
  • Proficiency with marketing tools such as Marketo or HubSpot and CRM systems such as Salesforce.
  • Excellent project management and organizational skills.
  • Experience working in SaaS, technology, or a high-growth industry is preferred.
  • Knowledge of regional market trends and dynamics is preferred.
  • Strong analytical skills with the ability to derive insights from data is preferred.
  • Exceptional interpersonal and communication skills are preferred.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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