VP, Digital Engagement & Growth

1 month, 1 week ago
Full-time
Executive
Marketing and Growth
SugarCRM

SugarCRM

SugarCRM is the market-leading CRM platform that empowers individuals to better understand and engage with customers. It offers an innovative, affordable, and individualized CRM solution that connects sales, marketing, and service teams for enhanced pr...

Professional Services
251-1K
Founded 2004
$104M raised

Description

  • Own and lead the enterprise digital growth strategy across the full customer lifecycle.
  • Act as a strategic advisor to marketing and go-to-market leaders on channel mix, audience segmentation, personalization, activation sequencing, and budget allocation.
  • Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation.
  • Own performance marketing and digital demand generation across paid and owned channels.
  • Design and scale lifecycle marketing programs to improve engagement, pipeline velocity, and expansion.
  • Oversee marketing automation and the digital tech stack in alignment with Revenue Operations.
  • Establish analytics, attribution, and performance measurement frameworks tied to revenue outcomes.
  • Build and lead a high-performing global team while managing budgets, agencies, and cross-functional collaboration.

Requirements

  • 12+ years of experience in B2B marketing, with significant leadership experience in digital, demand generation, or growth within a SaaS environment.
  • Proven track record of scaling digital growth strategies that drive pipeline, revenue, and customer expansion.
  • Deep expertise in performance marketing, web optimization (SEO/CRO), lifecycle marketing, and marketing automation.
  • Strong experience with account-based marketing (ABM) and enterprise sales motions with long, multi-stakeholder buying cycles.
  • Demonstrated ability to connect digital metrics to business outcomes such as pipeline, revenue, CAC, and LTV.
  • Experience building and optimizing multi-channel digital ecosystems, including paid media, web, email, automation, personalization, and retargeting.
  • Strong analytical mindset with experience in attribution modeling, experimentation, and data-driven optimization.
  • Proven ability to lead and scale high-performing teams, including managing agencies and global stakeholders.
  • Experience working closely with Revenue Operations and Sales to align on data, systems, and go-to-market execution.
  • Familiarity with modern martech stacks and emerging AI-driven marketing tools.

Benefits

  • $205,000 - $262,500 annual salary range, depending on experience.
  • Eligible for a 20% bonus, with maximum $315,000 OTE.
  • Excellent healthcare package for you and your family.
  • 401(k) match.
  • Unlimited Paid Time Off.
  • Paid parental leave.
  • Health and wellness reimbursement program.
  • Educational resources and career/personal development program.

Interested in this position?

Apply directly on the company website

Apply Now

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