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Head of Marketing

2 months, 1 week ago
India
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Copywriting Email Marketing Figma HIPAA HubSpot SEO
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Zenara

Zenara

Zenara provides a solution that transforms the intake process into an efficient and profitable system for behavioral health, addressing challenges such as delays, fragmented tools, and inadequate preparation for clinicians, ultimately enhancing patient...

Health Care Providers & Services
View All Jobs 9

Description

  • Own the full commercial marketing function, including brand, positioning, demand generation, PR, events, customer retention, and team leadership.
  • Develop and execute growth campaigns across content, email, events, partnerships, conferences, and other channels to generate qualified top-of-funnel demand.
  • Create and refine positioning and messaging for psychiatrists, practice managers, and healthcare operators, translating AI features into clinical value.
  • Lead go-to-market launches by producing collateral such as one-pagers, pitch decks, case studies, ROI calculators, and sales-enablement materials.
  • Support the sales/GTM team with battle cards, objection-handling guides, demo scripts, and other closing assets.
  • Own content strategy, including the editorial calendar, thought leadership, product narratives, blogs, emails, and social content.
  • Manage PR and media relations, including external storytelling and founder thought-leadership visibility.
  • Own conference and event strategy, including booth planning, lead capture, salon kits, and post-event follow-up.
  • Oversee customer experience and retention, including post-acquisition engagement, onboarding beyond the first call, and community health.
  • Track performance metrics, analyze ROI by channel and campaign, and use market feedback and competitive intelligence to improve strategy.

Requirements

  • 8+ years of B2B SaaS marketing experience, with a track record of positioning and launching products to enterprise or clinical buyers.
  • Experience owning or significantly driving demand generation and campaign-led growth that produces pipeline.
  • Experience managing at least one direct report and operating as a people manager from day one.
  • Full-funnel marketing experience across content, email, paid, events, and PR.
  • Experience with PR and media relations beyond owned channels.
  • Experience with conference and event marketing, including booth strategy, lead capture, and field marketing; healthcare experience is preferred.
  • Experience marketing to US healthcare buyers, with a strong understanding of buyer journeys and clinical decision-making.
  • Fluency with marketing performance metrics such as CAC, conversion, funnel drop-off, and ROI by channel.
  • Excellent writing skills, with the ability to produce compelling, concise, clinically relevant copy; writing sample required.
  • AI-fluent and comfortable using AI tools to increase output and quality.
  • Undergraduate or postgraduate degree from a top-tier institution in India or a comparable global institution.
  • Willingness to work US-overlap hours and communicate fluently with American healthcare professionals.
  • Strong written and asynchronous communication skills for briefs, positioning documents, and campaign plans.
  • Experience building a marketing function from scratch or near-scratch at an early-stage company, preferred.
  • Experience in behavioral health, mental health, or marketing AI/technology products to clinical audiences, preferred.
  • Familiarity with psychiatric or behavioral-health clinical context, preferred.
  • Experience with community marketing or customer-retention programs, preferred.
  • Familiarity with HubSpot or similar marketing-automation platforms, preferred.
  • Understanding of healthcare compliance, including HIPAA and clinical-accuracy standards, preferred.
  • Experience managing multi-channel campaigns, preferred.
  • Basic design skills in Canva or Figma, nice to have.
  • SEO and content-marketing experience, nice to have.
  • Video content and webinar experience, nice to have.
  • Prior startup experience at Series A or earlier, nice to have.

Benefits

  • Compensation of ₹50–70 LPA, based on skills and experience.
  • Remote work anywhere in India.
  • Equipment allowance.
  • Locally recognized Indian holidays.
  • Flexible paid time off policy.
  • Direct access to the founder and commercial leadership.
  • Opportunity to build and lead a marketing function from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

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