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Vice President, Marketing

4 weeks, 1 day ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
SEO
Apply Now
Cadence

Cadence

Cadence is a health technology company that provides remote patient monitoring solutions for effective chronic disease management, better health outcomes, and financial ROI at scale. They aim to deliver consistent, proactive healthcare outside of the h...

Health Care Providers & Services
51-250
Founded 2020
$141M raised
View All Jobs 2

Description

  • Build and operate the demand generation function, including account-based marketing programs targeting health systems and CMO networks.
  • Oversee paid marketing, SEO/AEO, website optimization, conferences, and sponsorships.
  • Develop outbound campaigns using case studies, partner stories, and earned media to move priority accounts from awareness to evaluation.
  • Own the handoff from marketing-qualified leads to account executives, including routing and closed-loop reporting.
  • Align Communications, Brand, Customer Marketing, and Demand Generation around shared pipeline and revenue goals.
  • Lead lifecycle and expansion marketing to improve provider and patient engagement, retention, and clinical outcomes.
  • Define the marketing technology stack, funnel instrumentation, CRM attribution model, and performance reporting.
  • Track pipeline sourced and influenced, MQL-to-SQL conversion, and customer acquisition cost.
  • Lead, mentor, and grow a distributed marketing team, including hiring demand generation talent and evaluating when to establish product marketing.

Requirements

  • 8–12+ years of progressive B2B marketing experience, including at least 3 years in senior leadership.
  • Demonstrated experience personally building and operating demand generation and ABM programs from the ground up.
  • Experience marketing to health systems, hospital networks, or enterprise healthcare buyers; experience reaching patients and providers is strongly preferred.
  • Command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion.
  • Experience developing measurement frameworks for pipeline sourced, MQL-to-SQL conversion, and CAC.
  • Experience managing marketing in resource-constrained environments with lean budgets.
  • Experience partnering closely with sales, reporting to a revenue-focused executive, and leading cross-functionally without direct authority.
  • Fluency with AI research and productivity tools, including the ability to critically evaluate AI-generated insights.
  • Experience with marketing technology, CRM attribution, funnel instrumentation, SEO/AEO, and paid marketing is preferred.

Benefits

  • $380,000–$425,000 expected on-target earnings, including base salary, variable incentive compensation, and equity.
  • Fully remote work.
  • Medical, dental, and vision coverage.
  • Paid time off.
  • 401(k) plan with matching.
  • Paid parental leave.
  • Home office stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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