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Senior Manager, DTC & Digital Marketing (ARG)

1 month, 1 week ago
United States
Full-time
Senior
Digital Marketing Manager
Sales and Business Development
Content Marketing CRM Digital Marketing Email Marketing Google Ads HubSpot LinkedIn Ads SEO Social Media Marketing
Apply Now
WM Partners

WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing
11-50
Founded 2015
View All Jobs 2

Description

  • Develop and execute comprehensive lead generation and DTC growth campaigns across SEO, PPC, social media, and email marketing.
  • Optimize landing pages, funnels, and website structure to improve conversion rates and acquisition efficiency.
  • Use marketing automation and CRM platforms to manage lead capture, nurturing, and follow-up processes.
  • Own performance across digital channels including SEO, PPC, paid social, and email to grow visibility, engagement, and loyalty.
  • Create targeted paid and organic campaigns using tools such as Google Ads, LinkedIn Ads, SEO, and content marketing.
  • Monitor campaign performance and continuously optimize for ROI, conversion rates, and customer lifetime value.
  • Partner with Sales to ensure effective lead handoff and alignment with revenue goals.
  • Collaborate with cross-functional teams to deliver integrated multi-channel campaigns.
  • Analyze performance data and report on key metrics such as CPL, CAC, conversion rates, and channel performance.
  • Oversee content development and SEO strategy for blogs, case studies, webinars, white papers, and other lead-generation assets.
  • Manage the digital marketing budget and forecast spend to prioritize high-performing channels.
  • Provide guidance and mentorship to junior team members and external partners as needed.

Requirements

  • 6+ years of experience in B2B or B2C digital marketing, with both preferred, and a focus on lead generation.
  • Proven success managing online lead generation campaigns across SEO, PPC, email marketing, social media, and content marketing.
  • Experience leading cross-functional teams and direct reports.
  • Strong analytical ability to interpret data and metrics and refine strategy accordingly.
  • Expertise in CRM systems, marketing automation tools, SEO platforms, and analytics software, with HubSpot preferred.
  • Creative thinking for designing compelling campaigns.
  • Strong project management and organizational skills for handling multiple campaigns simultaneously.
  • Experience collaborating with creative teams, content creators, product marketing leaders, and external partners.
  • Excellent verbal and written communication skills for creating persuasive messages.
  • Work authorization that does not now or in the future require visa sponsorship in the United States.

Benefits

  • Company-paid health benefits, disability insurance, and life insurance.
  • Generous paid time off.
  • 401(k) match.
  • Parental leave.
  • Product discounts.
  • Annual base salary range of $120,000 to $135,000 USD.
  • Eligibility for an annual discretionary bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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