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Performance Marketing Manager

21 hours, 45 minutes ago
United States
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Google Ads LinkedIn Ads Salesforce
Apply Now
Sonatype

Sonatype

Sonatype provides secure software development solutions by leveraging open source and artificial intelligence, ensuring that organizations can build applications quickly and safely through automated governance, policy enforcement, and comprehensive mon...

Internet Software & Services
51-250
Founded 2008
$155M raised
View All Jobs 10

Description

  • Plan, execute, and optimize multi-channel digital marketing and account-based marketing campaigns targeting key accounts and audiences.
  • Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals.
  • Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies.
  • Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI.
  • Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making.
  • Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation.
  • Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement.
  • Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies.
  • Ensure operational excellence around campaign setup, tracking, attribution, and data quality.
  • Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders.

Requirements

  • Experience running digital marketing and account-based marketing campaigns in a B2B SaaS or technology-focused environment.
  • Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement.
  • Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis.
  • Experience managing and optimizing paid digital channels and account-based marketing programs.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Experience partnering closely with Sales organizations and supporting revenue-focused initiatives.
  • Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools.
  • Ability to independently manage multiple priorities and execute in a fast-paced environment.
  • Strong communication, organization, and stakeholder management skills.
  • Experience in high-growth SaaS or cybersecurity organizations is preferred.
  • Familiarity with marketing automation platforms and ABM orchestration tools is preferred.
  • Experience with intent data platforms and account scoring methodologies is preferred.
  • Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns is preferred.
  • Experience creating executive-level campaign performance reporting is preferred.
  • US EST timezone location is preferred.

Benefits

  • Remote work in the United States.
  • Company wellness days, with operations shut down for 5 days each year.
  • Paid Volunteer Time Off (VTO).
  • Parental leave.
  • Flexible working practices.
  • Diversity and inclusion working groups.

Interested in this position?

Apply directly on the company website

Apply Now

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