Headlight

Headlight

Headlight specializes in delivering comprehensive growth marketing solutions for innovative consumer brands, utilizing a full funnel approach that integrates mobile-first design and advanced analytics to achieve exceptional performance in a privacy-con...

Professional Services
11-50
Founded 2018

Description

  • Advise clients and media buying teams on event instrumentation, attribution setup, and platform-specific conversion integrations.
  • Validate and architect web and app analytics event pipelines using Google Tag Manager and Mobile Measurement Partners.
  • Design, execute, and analyze matched-market incrementality tests and support related experimentation workflows.
  • Contribute to Marketing Mix Modeling initiatives through data preparation, model interpretation, and client-facing presentations.
  • Build data ingest pipelines and API integrations in Python on Google Cloud Platform.
  • Create BI dashboards and views in Looker.
  • Develop SQL pipelines in dbt on Google BigQuery.
  • Investigate data discrepancies and troubleshoot reporting issues across web, app, and advertising systems.
  • Integrate web, app, eCommerce, and CRM data with advertising channel audience and conversion APIs.
  • Implement custom BI visualizations and supporting API integrations such as OAuth endpoints and web callbacks.

Requirements

  • 5+ years of experience in a marketing technology role such as marketing engineering, solutions engineering, or marketing analytics engineering.
  • Deep hands-on experience with marketing attribution across both web and app environments.
  • Direct experience with Mobile Measurement Partners such as AppsFlyer, Adjust, Branch, or Kochava.
  • Strong understanding of matched-market or geo-lift incrementality testing.
  • Exposure to Marketing Mix Modeling concepts, tools, or platforms.
  • Strong SQL skills and the ability to write analytical queries confidently.
  • Experience using Python in data engineering, web/API development, or data science contexts.
  • Experience managing code with Git.
  • Strong working knowledge of web technologies including HTTP cookies, HTML/CSS/JS, browser-to-server communication, and REST APIs.
  • Comfortable communicating directly with clients, including presenting findings and gathering requirements.
  • Familiarity with the marketing technology ecosystem, including conversion APIs, tag management platforms, analytics SDKs, and paid media measurement tools.
  • Preferred experience with dbt and analytics databases such as Snowflake or BigQuery.
  • Preferred experience developing and integrating REST APIs in Python.
  • Preferred familiarity with cloud platforms such as GCP or AWS.
  • Preferred awareness of statistics and machine learning, especially time series regression.
  • Preferred experience with additional MMM tools or frameworks such as Meta Robyn, Google Meridian, or LightweightMMM.
  • Preferred prior agency or client services experience.

Benefits

  • Competitive salary.
  • Fully remote work environment.
  • Generous PTO.
  • Health, vision, and dental insurance premiums covered at 100% for employees and 50% for dependents.
  • 401(k) plan.
  • Life insurance and dependent life insurance.
  • Free Teladoc membership.
  • Opportunities to travel.
  • Flexible work hours.

Interested in this position?

Apply directly on the company website

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