Field Marketing Manager, North America

2 days, 1 hour ago
Full-time
Senior
Sales and Business Development
WatchGuard Technologies

WatchGuard Technologies

WatchGuard Technologies provides comprehensive cybersecurity solutions that integrate advanced hardware and security features, making enterprise-grade protection accessible to organizations of all sizes through user-friendly management tools.

Internet Software & Services
1K-5K
Founded 1996

Description

  • Own annual and quarterly marketing plans for assigned strategic partners across North America.
  • Align joint marketing priorities with partner revenue goals, customer segments, and go-to-market strategies.
  • Develop and execute integrated campaigns across digital, content, webinars, enablement, account-based tactics, advocacy, and events.
  • Translate global campaigns and messaging into partner-specific co-marketing initiatives.
  • Coordinate campaign delivery across paid, owned, earned, and partner-led channels.
  • Manage partner relationships and serve as the primary marketing contact for assigned partners.
  • Collaborate with Channel Sales and cross-functional teams to identify opportunities and align priorities.
  • Manage marketing development funds, budgets, forecasts, spending, and investment performance.
  • Define and track engagement, demand, marketing-influenced pipeline, and revenue metrics.
  • Maintain reporting in CRM, marketing automation, and partner marketing systems and share optimization recommendations.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • 5+ years of experience in field, channel, partner, or demand generation marketing, preferably in technology, cybersecurity, IT, or SaaS.
  • Experience developing and executing joint marketing plans with strategic partners and delivering measurable results.
  • Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
  • Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
  • Working knowledge of CRM, marketing automation, and analytics platforms; Salesforce, Marketo, and ABX experience preferred.
  • Excellent written, verbal, presentation, and relationship-management skills.
  • Analytical, organized, proactive, and able to turn performance data into recommendations.
  • Ability to work independently and influence stakeholders in a fast-paced, matrixed environment.
  • Understanding of the MSP or channel ecosystem preferred.

Benefits

  • Remote and office-based work options worldwide.
  • Equal employment opportunity and commitment to a diverse workforce.
  • Reasonable accommodations available for qualified individuals with disabilities.
  • Opportunity to work for a global cybersecurity company serving more than 18,000 resellers and service providers.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Marketing Manager - Strategic Partnerships

Wealthfront 51-250 Capital Markets

Wealthfront is hiring a Senior Marketing Manager to lead paid partnerships and expand customer acquisition channels for its consumer financial products.

Affiliate Marketing
52 minutes ago

Senior Manager, Marketing Services & Partnerships

Toptal 5K-10K Construction & Engineering

Toptal is hiring a remote Marketing Agency hybrid operator to lead solution architecture, sales enablement, partnerships, offering development, and client-facing business development that drives deals, partner revenue, and new services.

52 minutes ago

Senior Agency Partnerships Manager, North America

Richpanel 11-50 Internet Software & Services

Richpanel is hiring a North America-based Partner Manager to build a repeatable agency, BPO, and CX consultancy channel that contributes 30–40% of new ARR.

CRM Shopify
1 hour, 52 minutes ago

Solution Partners Manager

PandaDoc 251-1K Internet Software & Services

PandaDoc is hiring a Solution Partners Manager to own and grow its solutions partner ecosystem, driving co-selling, co-marketing, pipeline generation, and partner-led revenue for its document workflow automation platform.

1 hour, 52 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers