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VP of Marketing

1 week, 1 day ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Asana Copywriting CRM Email Marketing Google Analytics HubSpot Mailchimp Salesforce SEO Webflow
Apply Now
VOW for Girls

VOW for Girls

VOW for Girls is a global movement that collaborates with brands, individuals, and the wedding industry to combat and ultimately end the crisis of child marriage worldwide.

Capital Markets
11-50
Founded 2018
View All Jobs 2

Description

  • Provide strategic leadership across marketing and communications initiatives to align with the organization’s mission, revenue goals, and brand identity.
  • Develop and execute a growth marketing strategy that increases revenue and brand awareness by reaching new audiences.
  • Own the marketing technology stack and use analytics to generate insights that improve donor acquisition and engagement.
  • Manage the marketing budget and prioritize high-impact growth opportunities within a nonprofit budget.
  • Pull, clean, and interpret data from market research, ad platforms, social platforms, CRM tools, and other sources to identify growth opportunities and optimize campaigns.
  • Design and execute A/B tests across email subject lines, landing pages, and social ad creative to improve ROI.
  • Build and maintain dashboards and reporting infrastructure with the operations team to track marketing KPIs across campaigns, channels, and audiences.
  • Develop segmented audience journeys and lead-generation, nurture, and email marketing strategies to improve acquisition, retention, and lifetime value.
  • Direct the creation and distribution of multi-format content, including copy, email, social content, graphics, and short-form video, using vendors and, when needed, personal execution.
  • Work closely with fundraising and other internal stakeholders to create donor communications, collateral, and brand-consistent messaging.

Requirements

  • 10+ years of experience in marketing and communications, with growth experience in nonprofit organizations, startups, social impact, or social entrepreneurship.
  • Demonstrated experience testing growth strategies with new audiences and designing experiments that support continuous learning.
  • Proven track record of developing and executing go-to-market strategies that drive growth.
  • Experience optimizing websites and content for SEO and AI-driven search experiences, including keyword strategy, content structuring, and discoverability best practices.
  • Familiarity with AI-enabled marketing workflows and automation tools such as HubSpot, Lovable, Claude, Jasper, Canva, Adobe Express, Asana, and ChatGPT.
  • Experience managing agency partners and budgets.
  • Hands-on experience building marketing dashboards and reports, including pulling, cleaning, and structuring data yourself.
  • Proficiency with tools such as Salesforce, Mailchimp, Webflow, Zapier, Classy, Sendible, Google Analytics, Meta Ads Manager, and Looker Studio or similar reporting tools.
  • Passion for VOW for Girls’ mission and commitment to gender equality.
  • Ability to work independently and collaboratively in an asynchronous, remote environment.
  • Willingness to travel occasionally for in-person team gatherings.
  • Must have the right to work in your location before your first day.

Benefits

  • Salary range of $140,000 to $160,000 per year, commensurate with experience.
  • Generous and flexible PTO, plus 13 paid holidays, personal leave, and sick leave.
  • 100% employer-paid medical, dental, and vision coverage for employees, with 70% coverage for family members.
  • 401(k) match of 1% that vests immediately.
  • 12 weeks of paid parental leave after 6 months of employment.
  • Home office setup stipend.
  • Funding for professional development opportunities.
  • Remote work from anywhere in the United States, with regular in-person team gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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