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Growth & Marketing Operations Manager

3 weeks, 1 day ago
Mexico, Argentina, Brazil, Chile, El Salvador, Peru, Colombia, Costa Rica, Puerto Rico
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
CRM Digital Marketing Email Marketing Google Ads Keyword Research SEO
Apply Now
TurFresh

TurFresh

TurFresh offers turf cleaning services and artificial grass cleaning products with specialized enzymes to eliminate pet turf odor and rejuvenate synthetic turf.

Professional Services
11-50
Founded 2010
View All Jobs 36

Description

  • Track marketing performance across paid search, organic and local search, email/SMS, referrals, and other channels.
  • Connect marketing activity to leads, quotes, sales, revenue, conversion, CAC, CPL, and ROI.
  • Investigate performance changes and identify issues involving strategy, execution, tracking, lead routing, follow-up, agencies, or market conditions.
  • Translate data into recommendations, owners, action steps, and success criteria.
  • Identify profitable acquisition opportunities and manage testing across budgets, keywords, landing pages, local search, lead reactivation, CRM, and follow-up.
  • Direct and evaluate agencies, vendors, and internal specialists across paid media, SEO, CRM, websites, creative, automation, and analytics.
  • Own marketing priorities, project tracking, KPI dashboards, campaign calendars, testing backlogs, deliverables, SOPs, and quality controls.
  • Coordinate Marketing, Sales, Operations, leadership, specialists, and external agencies.
  • Improve lead attribution, routing, conversion paths, website forms, call tracking, and marketing automation.
  • Report directly to the President/General Manager and establish weekly performance reporting and executive communication.

Requirements

  • Approximately 5–8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation, or digital marketing.
  • Hands-on experience with Google Ads/PPC, SEO, local SEO, and Google Business Profiles.
  • Experience with GA4 and Google Search Console.
  • Experience with CRM, marketing automation, lead routing, call tracking, attribution, and reporting.
  • Knowledge of conversion-rate optimization, landing pages, websites, and marketing performance analysis.
  • Experience managing agencies or vendors and evaluating execution quality.
  • Experience with multi-market or local service businesses preferred.
  • Experience developing SOPs, training materials, quality-control processes, and testing roadmaps preferred.
  • Analytical, commercially minded, highly organized, technically credible, and comfortable moving between strategy and execution.
  • Able to prioritize, investigate root causes, communicate clearly with executives and vendors, coach others, accept feedback, and take accountability for outcomes.

Interested in this position?

Apply directly on the company website

Apply Now

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