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Senior Manager, Lifecycle Marketing

2 hours, 51 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Copywriting Email Marketing Figma
Apply Now
Evolve

Evolve

Evolve provides authentic vacation rental homes with professionally managed properties, ensuring safety, privacy, and the best rates for guests and homeowners.

Real Estate
1K-5K
Founded 2011
$224M raised
View All Jobs 5

Description

  • Own lifecycle marketing from initial information request through onboarding, the first 180 days, and ongoing retention.
  • Audit and rebuild segment-specific journeys for Core, Plus, and Pro owners.
  • Expand coordinated lifecycle messaging across email, SMS, in-product notifications, push, help content, sales, and onboarding touchpoints.
  • Lead migration to Customer.io and establish platform build standards and governance.
  • Build behavior-based segmentation and triggers using owner actions, listing status, and drop-off signals.
  • Manage pre-activation nurture, abandoned-lead recovery, re-engagement, and targeted outbound campaigns.
  • Drive qualified lead conversion and 180-day owner retention metrics.
  • Design and run hypothesis-driven A/B tests and apply findings to future campaigns.
  • Partner with sales, product, onboarding, support, and analytics teams to develop clear owner communications.

Requirements

  • 7+ years of lifecycle, CRM, or retention marketing experience with consumer or prosumer audiences.
  • Hands-on experience building, deploying, debugging, and optimizing journeys in Customer.io, Braze, Iterable, Marketo, or similar platforms.
  • Track record of owning revenue, conversion, or retention targets through lifecycle initiatives.
  • Experience consolidating fragmented communications into a unified platform and architecture.
  • Strong audience segmentation, cohort analysis, journey-performance analysis, and A/B testing skills.
  • Exceptional copywriting ability for clear, engaging communications to business owners.
  • Experience marketing to small-business owners or prosumer audiences.
  • Proficiency with AI tools such as Claude for research, drafting, and analysis.
  • Experience spanning prospect nurture through post-purchase retention preferred.
  • Familiarity with CDPs, data engineering collaboration, multi-channel messaging, relevant industry sectors, or Canva/Figma preferred.

Benefits

  • Base salary of $160,000–$190,000 plus a department variable annual bonus.
  • Company equity and a 401(k) with a 4% immediately vested match.
  • Medical, dental, and vision coverage, including employer-paid individual dental and vision; mental health visits and pet insurance.
  • Generous PTO, sick leave, holidays, and a personal holiday.
  • 16–18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
  • Annual Evolve travel credit after one year and discounts at Evolve properties.
  • Remote work available throughout approved U.S. locations, excluding D.C. and Hawaii; Colorado employees may work remotely, in Denver, or hybrid.
  • Professional development resources, employee resource groups, and onboarding programs.

Interested in this position?

Apply directly on the company website

Apply Now

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