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Remote - Senior Manager, Lifecycle Marketing (Retention Focus)

6 hours, 52 minutes ago
Canada
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing Snowflake WordPress
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The Credit Pros

The Credit Pros

The Credit Pros specializes in credit repair and improvement services by correcting errors on credit reports and providing free credit counseling and building tools to help individuals enhance their credit scores.

Diversified Financial Services
51-250
Founded 2009
View All Jobs 10

Description

  • Own the entire post-enrollment lifecycle, from onboarding through churn prevention, winback, and monetization.
  • Develop and execute retention and lifecycle strategies across email, SMS, and customer education.
  • Build, manage, and optimize lifecycle flows in Customer.io.
  • Write customer-facing copy and educational content for lifecycle campaigns and journeys.
  • Design and launch triggered journeys using behavior and real-time credit data.
  • Own deliverability, including sender reputation, IP warming, domain health, list hygiene, bounce rates, and spam compliance.
  • Launch and scale winback campaigns for a large lapsed customer database.
  • Rebuild and manage the third-party offer monetization program.
  • Define lifecycle KPIs and build recurring reporting with BI and analytics tools.
  • Analyze cohort performance, identify intervention points, and recommend product, pricing, and customer service improvements.

Requirements

  • 7+ years of experience in lifecycle, retention, or CRM marketing within B2C subscription businesses.
  • Proven experience managing high-volume email and SMS programs with 5M–10M+ sends per month.
  • Hands-on experience with ESPs such as Customer.io, Braze, Iterable, or Klaviyo.
  • Experience owning lifecycle marketing as a single operator rather than as part of a larger team.
  • Strong analytical skills with the ability to pull, analyze, and act on your own data.
  • Demonstrated success reducing early-stage churn in the first 90–120 days.
  • Experience in fintech, financial services, health, telecom, or a similar industry, preferred.
  • Experience with event-triggered messaging, preferred over purely time-based drip campaigns.
  • Winback or reactivation experience with large datasets of 100K+ users, preferred.
  • Strong writing ability or effective use of AI tools for content creation, preferred.

Benefits

  • Base salary of $110,000–$135,000 per year.
  • 10% performance-based bonus.
  • Health insurance with 75% company contribution and 25% employee contribution.
  • 32 days of paid time off.
  • Immediate start date.
  • Permanent full-time remote work-from-home role.
  • Standard work hours of 09:00 AM to 06:00 PM EST.

Interested in this position?

Apply directly on the company website

Apply Now

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