Email Marketing Specialist

2 hours, 40 minutes ago
Contract
Junior
Marketing and Growth
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013

Description

  • Build, schedule, and deploy email campaigns across multiple newsletters and send cadences using marketing automation platforms.
  • Write, edit, and optimize email copy to improve engagement, clicks, and conversions while maintaining brand voice.
  • Manage campaign execution from planning through deployment and keep work aligned with content calendars and cross-functional timelines.
  • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to guide optimization.
  • Design and run A/B tests on subject lines, messaging, and send timing to improve campaign effectiveness.
  • Maintain and segment audience lists to improve targeting, personalization, and engagement.
  • Support lifecycle marketing campaigns, including onboarding, retention, and re-engagement initiatives.
  • Document campaign workflows, testing results, and key insights, and collaborate with editorial and operations teams to improve processes.

Requirements

  • 1–3 years of experience in email marketing, campaign management, or newsletter operations in a fast-paced environment.
  • Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
  • Strong understanding of email marketing fundamentals, including segmentation, deliverability, and performance metrics.
  • Proven ability to manage multiple campaigns, projects, and deadlines simultaneously with strong organization and attention to detail.
  • Experience working with high-volume email programs and large subscriber lists.
  • Proficiency in analyzing campaign performance using Tableau, BI dashboards, or similar analytics platforms.
  • Strong writing and editing skills with the ability to craft and refine engaging content.
  • Collaborative and analytical mindset with experience supporting lifecycle campaigns and a focus on testing, optimization, and continuous improvement.
  • Must have a working laptop/PC, internet connection, and a backup connection.
  • Must be currently authorized to work in India; employer visa sponsorship and support are not provided.
  • Experience working in a remote team environment is preferred.
  • Ability to work preferred hours of 1:30 PM to 10:30 PM IST for this India-based contract role.

Benefits

  • Hourly pay range of ₹200–₹380 INR.
  • Remote-first work arrangement.
  • Contract role with 40 hours per week.
  • Opportunity to work across a growing portfolio of newsletters and media brands.

Interested in this position?

Apply directly on the company website

Apply Now

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