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Email & Marketing Data Specialist

2 hours, 10 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
CRM Google Analytics HubSpot Salesforce
Apply Now
Kapitus

Kapitus

Kapitus, a leading small business financing company, offers fast, flexible term loans and lines of credit from $5k to $5 million. With a focus on simplifying financing for small businesses, Kapitus provides multiple loan options to support business gro...

Diversified Financial Services
251-1K
Founded 2006
$490M raised
View All Jobs 23

Description

  • Own the bidirectional data sync between Salesforce and HubSpot so leads, stages, and contact activity stay aligned across systems.
  • Create and implement complex automated workflows and drip campaigns in HubSpot based on Salesforce opportunity stages and custom object fields.
  • Design, maintain, and optimize multi-step automations triggered by updates to Salesforce leads, contacts, opportunities, and custom objects.
  • Develop and enforce data validation rules, field-mapping schemas, and sync logic to prevent duplication and preserve database integrity.
  • Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to resolve record update and permission issues.
  • Build precise audience segments using Salesforce report criteria and HubSpot behavioral data for campaigns and automated journeys.
  • Own enrichment, deduplication, archival, and sunset automation processes to maintain data quality and compliance.
  • Design conditional branching and content pathways that deliver relevant messaging based on CRM and behavioral signals.
  • Implement workflow version control to protect active marketing and sales processes when triggers or enrollment logic change.

Requirements

  • 5–8 years of hands-on experience in marketing data management, email automation, and CRM integration.
  • Proficiency in HubSpot and Salesforce with deep working knowledge of both platforms.
  • Experience with Google Analytics.
  • Strong understanding of CRM data architecture, including objects, fields, relationships, and sync logic.
  • Proven experience building complex automation workflows and drip campaigns.
  • Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems.
  • Experience with behavioral segmentation and lifecycle-stage management.
  • Strong data hygiene instincts, including deduplication, enrichment, and compliance at scale.
  • Analytical mindset with the ability to investigate logs, audit trails, and data discrepancies to find root causes.
  • Excellent attention to detail and a process-driven approach to managing complex, interdependent systems.
  • Strong communication skills and the ability to translate technical data concepts for marketing and sales stakeholders.
  • Experience in the financial services industry and/or B2B marketing environments is a plus.
  • Consideration for qualified remote candidates residing in states where Kapitus or its subsidiaries have an established physical presence.

Benefits

  • Competitive base salary range of $62,800 to $100,800.
  • Annual incentive compensation eligibility of up to 10% annually.
  • Comprehensive medical, dental, and employer-paid vision insurance through UnitedHealthcare.
  • Flexible Spending Account for qualified medical, dental, vision, pharmacy, or dependent care expenses.
  • Lifestyle Spending Account for physical, mental, and financial well-being expenses.
  • 100% company-paid basic short-term and long-term disability insurance and vision insurance.
  • Paid maternity and parental leave.
  • Tuition reimbursement of up to $5,000 annually, plus access to relevant conferences and career development events.
  • Paid time off and sick time.
  • 401(k) retirement plan through Fidelity with a 25% company match up to 6% of annual salary.
  • Commuter benefits for parking and transit expenses.
  • LifeBalance and Plum Benefits discount programs, plus wellness and stress-management resources.

Interested in this position?

Apply directly on the company website

Apply Now

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