Senior Customer Lifecycle Strategy Manager

3 weeks, 2 days ago
Full-time
Lead
Customer and Technical Support
ZoomInfo

ZoomInfo

ZoomInfo provides a comprehensive B2B database that offers accurate and actionable contact and company intelligence, enabling sales and marketing teams to enhance their campaigns and improve prospecting efforts through access to direct dial phone numbe...

Professional Services
1K-5K
Founded 2000

Description

  • Build the company’s lifecycle marketing and customer journey strategy from the ground up.
  • Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention.
  • Develop customer segmentation and behavioral engagement frameworks.
  • Partner cross-functionally to align customer touchpoints, communications, and digital experiences.
  • Build lifecycle programs across email, in-app guidance, education, webinars, community, and customer engagement channels.
  • Create scalable messaging and content using AI-assisted workflows and internal subject matter expertise.
  • Identify friction points and gaps across the customer experience and drive improvements.
  • Establish lifecycle measurement frameworks, KPIs, and optimization strategies.
  • Define the future-state vision for digital customer engagement and journey orchestration.
  • Document and report on lifecycle journeys against KPIs and product adoption metrics.

Requirements

  • 8+ years of experience in lifecycle marketing, customer engagement, digital customer experience, or customer journey strategy within B2B SaaS.
  • Proven experience building modern lifecycle programs and customer journeys from the ground up.
  • Strong understanding of SaaS onboarding, adoption, retention, and expansion motions.
  • Experience operating as a senior-level individual contributor and influencing cross-functional stakeholders.
  • Ability to balance strategic thinking with hands-on execution.
  • Strong writing and communication skills.
  • Experience leveraging AI tools to accelerate content development and lifecycle execution.
  • Familiarity with lifecycle and customer engagement platforms such as Pendo, Marketo, SendGrid, and Salesforce is preferred.
  • Strong systems-thinking and analytical mindset.
  • Comfort operating in ambiguity and building processes from scratch.

Benefits

  • US base salary range of $94,080 - $134,400 plus variable compensation.
  • Comprehensive benefits package.
  • Holistic mind, body, and lifestyle programs designed for overall well-being.
  • Supportive culture focused on employee and family thriving.

Interested in this position?

Apply directly on the company website

Apply Now

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