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Senior Marketing Operations Manager

1 month, 2 weeks ago
United States
Full-time
Senior
Sales Operations
Marketing and Growth
CRM Salesforce
Apply Now
TCP Software

TCP Software

TCP Software provides workforce management solutions for over 35 years, offering automated timekeeping, leave management, and employee scheduling services to improve operational efficiency.

Professional Services
251-1K
Founded 1988
View All Jobs 13

Description

  • Own and improve the systems, processes, and data that support marketing execution and performance measurement.
  • Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData, ensuring clean integrations, reliable data flow, and accurate reporting.
  • Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and marketing automation programs.
  • Partner with RevOps to improve lead management, funnel visibility, handoff quality, and cross-functional alignment.
  • Develop and maintain dashboards, reporting, and analysis on campaign performance, pipeline contribution, conversion, velocity, and ROI.
  • Drive database health and data governance through segmentation, enrichment, deduplication, normalization, and process discipline.
  • Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency.
  • Identify operational gaps and manual work in the martech stack, then implement improvements that increase scale, speed, and accuracy.
  • Help modernize the marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and optimization.
  • Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows.

Requirements

  • 5+ years of experience in marketing operations, revenue operations, or a related B2B SaaS marketing role.
  • Strong hands-on experience with Salesforce and Marketo is required.
  • Experience building and optimizing lead lifecycle management, scoring, routing, campaign operations, automation, and reporting.
  • Experience with LeanData and Demandbase is preferred; experience with similar tools is also valuable.
  • Strong understanding of CRM and marketing automation architecture, integrations, data flows, and funnel operations.
  • Experience building dashboards and reporting that connect marketing activity to pipeline and revenue outcomes.
  • Strong command of data quality management, segmentation, enrichment, deduplication, and governance best practices.
  • Experience evaluating and improving martech stacks to increase efficiency, interoperability, and business value.
  • Clear understanding of how AI can be applied in marketing operations to improve relevance, efficiency, and performance.
  • Strong analytical, problem-solving, and project management skills.
  • Ability to communicate clearly, work cross-functionally, and influence outcomes across technical and non-technical stakeholders.
  • Must be able to lift up to 15 pounds at times.
  • Travel required, no more than 10%.

Benefits

  • Competitive salary.
  • 20 days of PTO plus 13 companywide holidays.
  • 8 hours of volunteer time to support community impact.
  • Comprehensive health, dental, vision, and 401(k) benefits.
  • Flexible work/life setup to support success.

Interested in this position?

Apply directly on the company website

Apply Now

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