Head of Affiliates

3 weeks, 3 days ago
Full-time
Lead
Sales and Business Development
StayGroup

StayGroup

StayGroup - dynamic team of professionals collectively working towards common goals and objectives. Stay Group - Marketing and Software Company.

Media

Description

  • Develop and execute affiliate acquisition strategies across Tier 1 markets.
  • Define quarterly OKRs, FTD targets, and growth plans across brands and GEOs.
  • Monitor performance against key business KPIs and identify growth opportunities.
  • Identify and prioritize new affiliate channels, including SEO affiliates, PPC networks, influencers, and sub-affiliates.
  • Manage the full deal pipeline from prospecting and negotiations through traffic launch and volume scaling.
  • Lead and develop a team of Affiliate Managers while building a scalable affiliate department structure.
  • Define team goals, processes, and performance standards.
  • Conduct regular 1-on-1 meetings, performance reviews, and coaching sessions.
  • Build and maintain C-level relationships with strategic affiliates and affiliate networks.
  • Lead negotiations and approve commission structures while ensuring deal profitability.
  • Own weekly and monthly reporting across brands and GEOs, including FTD, NGR, ROI, and ROAS metrics.
  • Analyze affiliate cohorts and partner profitability to support scaling decisions.
  • Collaborate with IT teams on Affilka setup, API integrations, and process automation.
  • Present performance updates, forecasts, and strategic initiatives to senior management.
  • Maintain and update Affiliate Terms & Conditions across multiple GEOs.
  • Monitor brand safety, including trademark bidding, spam activities, and unauthorized placements.
  • Ensure affiliate activities comply with internal policies and market regulations.

Requirements

  • 3+ years of experience in iGaming Affiliate Marketing, including at least 1 year in a Team Lead or Head of Affiliates role.
  • Proven track record of scaling FTD volumes across Tier 1 markets.
  • Deep understanding of CPA, Hybrid, and Revenue Share partnership models.
  • Experience managing Affiliate Managers and team leads.
  • Hands-on experience with affiliate platforms such as Affilka (SoftSwiss), ReferOn, NetRefer, or similar solutions.
  • Strong analytical mindset with experience in funnel analysis, cohort analysis, and ROI modeling.
  • Fluent English, both written and spoken.
  • Experience working with CRM systems such as NetHunt, HubSpot, or similar platforms (nice to have).
  • Knowledge of postback configuration, tracking setups, and marketing automation tools such as Make (nice to have).
  • Experience with Google Apps Script or other automation solutions (nice to have).
  • Existing network of Tier 1 affiliate partners and industry contacts (nice to have).

Benefits

  • Freedom to choose where to work with remote options worldwide.
  • Flexible working hours.
  • Corporate English speaking club.
  • A friendly, caring company culture.
  • Comfortable working conditions that support productivity and professional growth.
  • Career advancement opportunities in a rapidly expanding marketing company.

Interested in this position?

Apply directly on the company website

Apply Now

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