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Demand Generation Specialist - East Coast

2 weeks, 5 days ago
United States
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
CRM Digital Marketing Google Analytics HubSpot Salesforce
Apply Now
StarCompliance

StarCompliance

StarCompliance is a leading provider of compliance and regulatory software for the financial services industry. They offer solutions that help businesses monitor conflicts, meet regulatory obligations, reduce risk, and comply with confidence. Their pro...

Capital Markets
251-1K
Founded 1999
View All Jobs 5

Description

  • Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels.
  • Support account-based marketing initiatives targeting priority accounts across key regions and market segments.
  • Analyze campaign, funnel, and engagement data to identify trends and improve conversion outcomes across the buyer journey.
  • Collaborate with Sales and Marketing Operations teams on lead management, campaign attribution, and reporting accuracy.
  • Monitor campaign KPIs and reporting dashboards and recommend improvements based on performance insights.
  • Coordinate campaign execution with internal stakeholders and external vendors to ensure timely delivery and alignment to go-to-market priorities.
  • Support planning and execution of virtual and in-person events that generate engagement and accelerate opportunity development.
  • Contribute to webinars, nurture campaigns, executive programs, and advocacy activities to strengthen customer relationships.
  • Identify opportunities to improve campaign processes, targeting, messaging effectiveness, and operational efficiency.
  • Manage day-to-day relationships with agencies and vendors, including budget utilization and campaign delivery.
  • Partner with Product Marketing, Digital, and Sales teams on campaign execution tied to product launches and pipeline objectives.

Requirements

  • 4+ years of experience in B2B demand generation, digital marketing, or campaign management roles within SaaS, technology, or related industries.
  • Experience executing multi-channel marketing campaigns that support pipeline generation and customer engagement objectives.
  • Working knowledge of account-based marketing, buyer journey engagement, marketing automation, and campaign analytics.
  • Strong understanding of campaign performance measurement, lead lifecycle management, and funnel optimization principles.
  • Ability to analyze marketing and pipeline data to generate insights and support evidence-based decision making.
  • Experience with marketing automation, CRM, and reporting platforms such as HubSpot, Salesforce, Demandbase, or equivalent tools.
  • Experience coordinating vendors, agencies, budgets, or campaign delivery activities.
  • Strong collaboration and stakeholder management skills across marketing, sales, and operations teams.
  • Ability to manage multiple projects, timelines, and priorities in a fast-paced environment.
  • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.

Interested in this position?

Apply directly on the company website

Apply Now

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