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Field Marketing Director

1 month ago
India
Full-time
Lead
Head of Marketing
Sales and Business Development
CRM
Apply Now
Skillsoft

Skillsoft

Skillsoft offers a comprehensive suite of online training solutions, featuring over 180,000 courses, videos, and books focused on IT, business, leadership skills, and compliance training, aimed at enhancing the performance and development of profession...

Internet Software & Services
1K-5K
Founded 1998
View All Jobs 4

Description

  • Build and own the India events plan across field events, executive roundtables, customer/partner forums, and industry conferences aligned to pipeline targets and priority accounts.
  • Partner with India sales to develop integrated demand generation programs around events, including pre-event outreach, account-based invites, nurture, and follow-up motions.
  • Align sales and BDR teams on roles, responsibilities, follow-up strategy, and handoffs to convert engagement into meetings and opportunities.
  • Own India field marketing budgets and forecasting, and negotiate with venues and suppliers as needed.
  • Define success metrics and track performance in CRM and marketing automation systems, then share readouts and recommendations.
  • Serve as the primary point of contact for India regional sales leadership and APAC stakeholders, ensuring clear communication, trust, and reporting.
  • Collaborate closely with the Field Marketing Manager on event execution and regional campaign strategy.
  • Influence senior stakeholders, including sales leaders, executives, and partners, to support event and demand generation outcomes.

Requirements

  • 12+ years of professional B2B marketing strategy experience with deep ownership of in-person events and field marketing programs in India.
  • Experience in enterprise or SaaS marketing is preferred.
  • Strong understanding of India enterprise buyer journeys, tech marketing channels, and regional nuances across major metros such as Bengaluru, Mumbai, Delhi NCR, Hyderabad, and Pune.
  • Ability to independently run complex event programs end-to-end and influence senior stakeholders without direct authority.
  • Excellent program management skills, including communications, budgets, timelines, vendors, and risk management.
  • SaaS or enterprise technology marketing experience is strongly preferred, including familiarity with long sales cycles and multi-stakeholder buying committees.
  • Strong event production instincts and vendor/agency negotiation skills across AV, fabrication, experiential, F&B, and venues.
  • ABM and digital campaign experience is required, with a track record of integrating these motions with in-person events to drive pipeline.
  • Superb written and verbal communication skills with the ability to manage multiple stakeholders and provide concise reporting.
  • Ability to travel across India as needed for events, typically up to 25–35%.

Interested in this position?

Apply directly on the company website

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