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Director of Marketing

4 weeks, 1 day ago
United States, Canada
Full-time
Executive
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing Email Marketing HubSpot JIRA Salesforce SEO WordPress
Apply Now
Sangoma Technologies

Sangoma Technologies

Sangoma Technologies specializes in providing comprehensive business communication solutions, including scalable Voice Over IP telephony systems, Unified Communications as a Service (UCaaS), and various hardware and software components that enhance IP ...

Diversified Telecommunication Services
251-1K
Founded 1984
$28M raised
View All Jobs 16

Description

  • Develop and execute integrated demand generation and growth marketing programs across digital advertising, email, content, SEO, website optimization, webinars, events, and marketing automation.
  • Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance.
  • Partner with Revenue Operations and Sales leadership to improve lead management, conversion rates, and campaign effectiveness.
  • Develop and execute partner marketing strategies that support recruitment, activation, engagement, and revenue growth.
  • Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and other channel marketing efforts.
  • Oversee marketing operations, including technology platforms, campaign execution, attribution, reporting, and performance measurement.
  • Define, monitor, and report on key marketing and pipeline metrics, using data-driven insights to optimize ROI.
  • Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives.
  • Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships.
  • Lead, mentor, and develop the marketing team while collaborating with cross-functional leaders and managing agency and vendor relationships.

Requirements

  • 7+ years of progressive B2B marketing experience, including leadership experience managing marketing teams.
  • Proven success building and executing demand generation programs that drive measurable pipeline growth and revenue.
  • Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries.
  • Strong understanding of channel and partner marketing, including VARs, MSPs, distributors, master agents, TSDs, technology alliances, referral partners, and reseller ecosystems.
  • Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, partner enablement strategies, and MDF programs.
  • Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics.
  • Experience managing marketing budgets and measuring performance through attribution, funnel metrics, and ROI analysis.
  • Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Jira, and related marketing automation and CRM platforms.
  • Strong analytical, communication, presentation, and leadership skills.
  • Proven ability to collaborate effectively across Sales, Product Management, Customer Success, Revenue Operations, and Executive teams.
  • Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions (preferred).
  • Experience supporting both direct sales and channel-led go-to-market models (preferred).
  • Experience with partner recruitment, MDF management, channel enablement, and partner-generated pipeline programs (preferred).
  • Experience leading public relations, analyst relations, and corporate communications initiatives (preferred).
  • Experience managing trade shows, partner conferences, customer events, and large-scale marketing programs (preferred).
  • Must be authorized to work in the United States on a full-time basis for any employer.

Benefits

  • Extensive health, vision, dental, long-term disability, and short-term disability benefits after a short waiting period.
  • 401(k) matching with 100% match on 4% contribution.
  • Employee Stock Purchase Plan after one year of service.
  • Flexible Time Off plus company holidays.
  • Entrepreneurial work environment with high-growth career opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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