Head of Customer Marketing

2 months, 3 weeks ago
Full-time
Lead
Customer and Technical Support
Slack

Slack

Slack provides a collaborative platform that integrates real-time messaging, project management, and AI tools to enhance productivity and streamline communication within teams.

Internet Software & Services
1K-5K
Founded 2009
$1200M raised

Description

  • Lead the customer storytelling program and build a pipeline of customers willing to share business and product success stories.
  • Establish and manage an executive advisory board to drive feedback, trust, and advocacy among top customers.
  • Source, interview, and produce customer case studies in written, video, and quote formats.
  • Source and manage customers for live speaking opportunities at buyer and internal events.
  • Oversee peer review programs across G2, Peerspot, Gartner Peer Insights, and TrustRadius.
  • Design, deliver, and optimize advocacy programs and incentive strategies using data and automation.
  • Partner with executives and customer-facing teams to recruit, engage, and nurture customer advocates.
  • Collaborate with lifecycle marketing on customer onboarding and adoption nurture programs.
  • Build scalable feedback loops that inform messaging, positioning, and go-to-market strategy.

Requirements

  • 12+ years of related experience, including at least 3 years of supervisory experience.
  • 7+ years of customer advocacy experience, including management of individual contributors.
  • Experience working directly with a developer or software engineering audience.
  • Proven ability to build scalable operational frameworks and lead complex cross-functional programs.
  • Proven ability to build strong one-to-one relationships and work with GTM and executive teams.
  • Experience using customer advocacy tools such as Champion and UserEvidence.
  • Strong analytical, data-driven mindset with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
  • Exceptional written and verbal communication skills for creating compelling content for diverse audiences.
  • Experience working with global, remote teams and cross-functional stakeholders.

Benefits

  • Target base salary of $145,000-$235,000 depending on location, plus a 15% bonus target.
  • Restricted Stock Units (RSUs).
  • Health, vision, and dental insurance.
  • Mental health benefits.
  • Transparent pay ranges based on geographic zones.
  • Disability accommodation support during the hiring process.

Interested in this position?

Apply directly on the company website

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